B2B Growth Marketing Specialist, ABM

Canva; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Canva seeks a Growth Marketer to lead its global ABM program. The role involves designing high-impact campaigns, working cross-functionally, and managing a digital strategy that enhances user experience. Ideal candidates should possess experience in B2B marketing and a strong grasp of account-based strategies.

Benefits

Equity packages

Inclusive parental leave policy

Annual Vibe & Thrive allowance

Flexible leave options

Qualifications

• Strong experience in B2B demand generation and growth marketing.
• Deep understanding of B2B buying behaviors.
• Experience managing multi-million dollar budgets.

Responsibilities

• Develop and oversee a global multi-channel ABM strategy.
• Translate insights into tailored strategies for priority accounts.
• Build repeatable ABM playbooks for scalability.

Skills

B2B demand generation

Growth marketing

Personalization

Segmentation

Communication skills

Tools

6Sense

Demandbase

Rollworks

Job description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

We’re looking for a strategic and execution-minded Growth Marketer to lead our global Account-Based Marketing (ABM) program. In this role, you’ll design and deliver high-impact, full-funnel campaigns tailored to key accounts across digital channels.

At the moment, this role is focused on:

• Developing and overseeing a global, multi-channel ABM strategy that aligns with key B2B segments and growth objectives.
• Translating insights from sales and data teams into tailored strategies for priority accounts, and collaborating with marketing and creative partners to ensure relevant messaging throughout the buyer journey.
• Building repeatable ABM playbooks and frameworks to support scalability across regions and verticals, with an emphasis on digital channels.
• Testing, learning, and iterating to drive continuous performance improvements and boost account engagement at scale.
• Partnering with regional field marketing, sales, and BDR teams to align on account selection, campaign timing, and cross-channel activation plans.
• Managing digital campaign planning, creative development, and execution workflows with internal and agency resources—ensuring timely, high-quality delivery.
• Ensuring digital touchpoints are well coordinated with offline activities led by field marketers to create a cohesive end-user experience.
• Partnering with martech, data, and operations teams to maintain and optimize the ABM tech stack—ensuring smooth campaign execution, data accuracy, and platform integration.
• Collaborating with data teams to define and build dashboards that track account-level KPIs, engagement benchmarks, and overall campaign health.
• Becoming an expert on program performance and pipeline impact by monitoring key KPIs, identifying insights to inform future targeting, personalization, and budget decisions.
• Reporting on performance and presenting strategic recommendations to senior stakeholders.

You're probably a match if

• You possess strong & deep experience in B2B demand generation or growth marketing, with a track record of scaling global, enterprise ABM strategies across digital channels.
• You think strategically and act tactically—comfortable shaping high-level plans and rolling up your sleeves to execute them.
• You understand B2B buying behaviors deeply and have successfully managed multi-million dollar budgets.
• You have a strong grasp of personalization, segmentation, and targeting strategies within an ABM framework.
• You bring hands-on experience with ABM tech stacks, including tools like 6Sense, Demandbase, or Rollworks.
• You’re skilled at working cross-functionally with diverse stakeholder groups, including sales, creative, marketing, and data teams.
• You thrive in fast-paced environments, embrace experimentation, and actively seek out learning opportunities.
• You have exceptional communication skills and are effective at aligning stakeholders and managing complex projects.

About the team

Canva’s B2B Growth Marketing team is on a mission to become a widely loved and used product in organizations across the globe. As part of that mission, we’re focused on driving awareness of Canva as an all-in-one workplace design tool, and we’re responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team. We do this by identifying areas of high impact, building growth strategies, and launching campaigns & experiments across our GTM motions. We specialize across all marketing channels, and we embed our hypotheses with data and insights to drive clear business value.

As the ABM lead, you’ll partner closely with various sales, marketing, creative and data teams to identify target accounts, craft value-led messaging, and activate campaigns that deliver a best-in-class user experience. You’ll build and scale programs that create demand, accelerate pipeline, and drive measurable business impact.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.