Digital Marketing Specialist

Tata Consultancy Services; Irving (TX); On-site; USD 75,000 - 95,000; Full time

Job summary

Tata Consultancy Services is seeking a results-driven marketing and communications professional with a strong background in public relations and digital marketing. This role involves executing social media and email campaigns, developing brand-aligned content, and leveraging data insights for strategy optimization.

The ideal candidate will collaborate with various teams in an Agile environment and support key organizational initiatives. A Bachelor of Computer Science is required for this position, with a competitive salary range of $75,000 to $95,000 per year.

Qualifications

• Hands-on experience in public relations and digital marketing.
• Skilled in social media and email campaigns.
• Proficient in data-driven strategy optimization.

Responsibilities

• Execute social media and email campaigns to drive engagement.
• Leverage data insights to optimize marketing strategies.
• Support internal communications and onboarding initiatives.

Skills

Digital marketing expertise

Social media campaign experience

Email campaign experience

Brand-aligned content creation

Data analytics

Internal communications

Process improvement

Experience in Agile/Scrum

Education

Bachelor of Computer Science

Tools

Git

JIRA

Confluence

Job description

Results‑driven marketing and communications professional with hands‑on experience in public relations and digital marketing, skilled in social media and email campaigns, brand‑aligned content creation, internal communications, and data‑driven strategy optimization.

Responsibilities

• Execute social media and email campaigns to drive engagement, audience growth and improved performance metrics.
• Develop brand‑aligned content and support multiple PR campaigns in fast‑paced, deadline‑driven environments.
• Leverage data insights and statistical techniques to optimize marketing strategies and ROI.
• Enhance organizational initiatives such as onboarding, policy updates, and internal communications.
• Combine creative storytelling with technical and strategic problem‑solving to deliver impactful marketing solutions.

Delivery & Engineering Collaboration

• Work in Agile/Scrum teams and translate functional requirements and UX designs into technical deliverables.
• Collaborate with backend, web, QA, DevOps and product teams.
• Support UAT, production releases and post‑production fixes.
• Estimate effort, identify risks and raise technical dependencies early.

Core Technical Skills

• Hands‑on digital marketing expertise.
• Social media and email campaign experience.
• Brand‑aligned content creation.
• Data analytics and statistical techniques.
• Internal communications and process improvement.

Tools & Practices

• Version control using Git.
• JIRA, Confluence and Agile reporting.
• Crash analytics and monitoring tools.

Functional / Domain Skills (Good to Have)

• Experience building digital banking or financial mobile applications.
• Understanding of authentication flows, payments, accounts, transactions and customer data handling.
• Exposure to regulatory, security and audit requirements in BFSI environments.

Salary Range

$75,000 to $95,000 per year.

Qualifications

Bachelor of Computer Science.