Digital Marketing Specialist

AMAROK; Columbia (SC); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health Benefits

Matching 401K retirement plan

Tuition Reimbursement Program

Short & Long-term disability

Life Insurance

Generous PTO

Job summary

AMAROK in Columbia, SC is seeking a Digital Marketing Specialist to accelerate growth by turning brand awareness into a predictable revenue engine. You will plan, implement, and manage SEO and PPC strategies to elevate our digital presence and outpace competitors.

You will collaborate with agencies, analyze campaigns, and optimize budgets across search, social, display, and AI-powered bidding tools. A strong track record in SEM/SEO, analytics, and marketing automation is required, with a focus

Qualifications

• 3-5 years of SEM campaigns and SEO experience.
• Proficient with Google Analytics, Google Ads, Microsoft Advertising, Excel/Sheets.
• Experience with paid social (Facebook Ads, LinkedIn) and display networks.
• Hands-on with AI advertising tools for automated bidding and testing.
• Strong understanding of attribution, landing-page optimization, and ROI measurement.

Responsibilities

• Develop and execute organic and paid search strategies (SEO, SEM, AEO, GEO).
• Build and optimize website content and technical SEO to improve visibility and ROI.
• Regular keyword research.
• Partner with external agencies to manage and scale paid campaigns across search, social, display, and AI platforms.
• Deliver PPC campaigns across relevant networks based on analysis.
• Track, report and analyze website analytics, PPC initiatives, and campaigns.
• Manage budgets, tracking, and reporting while aligning data with CRM/marketing automation.
• Monitor spend to optimize ROI.
• Stay current with SEO, PPC trends and best practices.
• Understand attribution and tracking from digital efforts into CRM/MAP (Pardot, etc).

Skills

SEO

SEM

Keyword research

Analytics

Campaign optimization

Data-driven decision making

Communication

Project management

Collaboration

Tools

Google Analytics

Google Ads

Microsoft Advertising

Excel

Google Sheets

PPC platforms

AI advertising tools

CRM & Marketing Automation

Job description

AMAROK is the Nation’s leader in the Perimeter security industry providing asset protection to over 9,000 properties Nationwide. Market leaders in multiple commercial industries rely on our multi-layered, solar-powered perimeter security solution to protect their assets 24/7/365.

About this position

The Marketing team is the owner of the AMAROK brand, responsible for educating the market and curbing our awareness issue and generating high-quality inbound leads that generate sales. As a Digital Marketing Specialist, you will play a pivotal role in accelerating growth by transforming brand awareness into a predictable engine for revenue and market expansion. You will be responsible for planning, implementing, and managing the company’s overall search engine optimization (SEO) and pay-per-click (PPC) strategy. Ultimately, the position elevates AMAROK's digital presence across modern search landscapes, ensuring the company outpaces competitors, captures high-intent market demand, and maximizes return on marketing investment.

Essential Job Functions

• Develop and execute AMAROK's organic and paid search strategies across SEO, SEM, AEO, and GEO to drive measurable results.
• Build and optimize website content and technical SEO to improve search visibility and ROI maximization.
• Regularly perform thorough keywords research.
• Partner with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.
• Deliver PPC campaigns to the most relevant and effective networks based on analysis.
• Tracking, reporting and analyzing website analytics, PPC initiatives, and campaigns.
• Manage campaign budgets, tracking, and reporting while aligning performance data with CRM and marketing automation platforms.
• Monitor budget and ad spend to ensure optimizing spend for ROI.
• Keep abreast of the latest SEO, PPC and digital marketing trends and best practices.
• Extensive understanding of attribution and tracking from digital efforts into CRM and Marketing Automation Platform (Pardot, etc).

Requirements

• 3-5 years of experience on search engine marketing (SEM) campaigns and SEO
• Proficient with hands on experience working in Google Analytics, Google Ads, Microsoft Advertising, Excel or Google Sheets, and other performance marketing tools
• Experience with Facebook Ads, LinkedIn, or other paid social and display networks
• Hands‑on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.
• Solid understanding of conversion tracking, multi‑touch attribution, landing page optimization, and ROI measurement.
• Strong analytical, communication, project management, and collaborative skills across internal teams and agency partners.

Compensation range is based on experience and geographical location. Average yearly compensation range $90,000 - $115,000.

Why AMAROK?

AMAROK has been recognized as one of South Carolina’s top companies to work for several years running! We are driven by our core values and strive to facilitate a greater sense of purpose in our career opportunities. Our leadership team is dedicated to providing a work environment that is collaborative and fun with a healthy work / life balance.

A generous benefits package is offered to all full-time employees:

• Health Benefits (Medical, Dental & Vision)
• Matching 401K retirement plan
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Generous PTO

Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Once you submit your application, AMAROK will process the provided personal data to evaluate your candidacy for employment. For details regarding how your personal data will be used during an interview process, and to understand our commitment to keeping your personal data safe, please review our Data Privacy Policy here – https://amarok.com/privacy-policy/

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in AMAROK’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.