Digital Marketing Specialist

Dream Team; Chattanooga (TN); On-site; USD 60,000 - 85,000; Full time

Job summary

Dream Team is seeking a Digital Marketing Specialist to drive qualified lead generation and strengthen brand presence across commercial, industrial, and manufacturing sectors. The role blends data-driven outbound prospecting with content creation, social media management, and brand standardization across all touchpoints.

The candidate will own the lead pipeline, ensure brand consistency, and measure results to guide leadership toward ambitious revenue and team growth.

Qualifications

• Proficiency with Apollo.io or similar B2B sales intelligence and outbound email platforms
• Strong understanding of B2B lead generation strategies and outbound email marketing best practices
• Experience with Instagram and Facebook content management and analytics
• Graphic design skills using Adobe Creative Suite, Canva, or similar tools
• Photography and basic video production skills — smartphone content creation at minimum
• Proficient with Google Workspace (Gmail, Drive, Docs, Sheets, Calendar) — exclusive use required
• Understanding of marketing analytics including CPL, engagement rate, and conversion tracking
• Strong copywriting skills for email campaigns, social captions, and marketing materials
• Comfortable visiting construction jobsites for content creation — safety compliance required
• Construction or industrial B2B marketing experience is a strong plus

Responsibilities

• Manage and optimize Apollo.io campaigns to generate qualified commercial, industrial, and manufacturing leads
• Build targeted prospect lists based on Dream Team's ICP — facility managers, operations directors, GCs, and property managers
• Create and A/B test outbound email sequences, subject lines, and call-to-action strategies for lead generation
• Track and qualify leads through initial engagement; pass qualified leads to sales closers with complete context
• Create and publish engaging content on Instagram and Facebook — minimum 3 posts per week across platforms
• Develop and maintain a content calendar aligned with active projects, company milestones, and industry trends
• Produce visual content including before/after shots, project highlights, team spotlights, and client testimonials
• Create longer-form video content for project showcases, company storytelling, and painter training
• Standardize logo usage and brand assets across all company materials, platforms, and physical touchpoints
• Design marketing collateral including one-pagers, capability statements, project highlight sheets, and case studies
• Establish, track, and report on key marketing metrics — CPL, lead volume, lead quality, and conversion rates — weekly
• Produce 9 training videos for painter onboarding and post to Dream Team YouTube channel

Skills

A/B testing

Lead generation

Content strategy

Analytics

Copywriting

Brand management

Creativity

Data-driven

Tools

Apollo.io

Instagram

Facebook

Adobe Creative Suite

Canva

Google Workspace

YouTube

Job description

The Digital Marketing Specialist at Dream Team Finishes is responsible for driving qualified lead generation and building Dream Team's brand presence in the commercial, industrial, and manufacturing sectors. This role combines data-driven outbound prospecting through Apollo.io with compelling content creation, social media management, and brand standardization across all company touchpoints.

This is not a task-taker role. The Digital Marketing Specialist owns the lead generation pipeline, the brand consistency of the company, and the analytics that tell leadership what is working and what is not. This role directly supports Dream Team's growth toward $100M in revenue and 600 employees — every qualified lead generated and every piece of brand content produced is a brick in that foundation.

Core Identity: You generate the pipeline, build the brand, and measure everything. What gets measured gets better.

Key Responsibilities

Manage and optimize Apollo.io campaigns to generate qualified commercial, industrial, and manufacturing leads

Build targeted prospect lists based on Dream Team's ideal customer profile (ICP) — facility managers, operations directors, GCs, and property managers

Create and A/B test outbound email sequences, subject lines, and call-to-action strategies for lead generation

Track and qualify leads through initial engagement; pass qualified leads to sales closers with complete context

Create and publish engaging content on Instagram and Facebook — minimum 3 posts per week across platforms

Develop and maintain a content calendar aligned with active projects, company milestones, and industry trends

Produce visual content including before/after shots, project highlights, team spotlights, and client testimonials

Create longer-form video content for project showcases, company storytelling, and painter training

Standardize logo usage and brand assets across all company materials, platforms, and physical touchpoints

Design marketing collateral including one-pagers, capability statements, project highlight sheets, and case studies

Establish, track, and report on key marketing metrics — CPL, lead volume, lead quality, and conversion rates — weekly

Produce 9 training videos for painter onboarding and post to Dream Team YouTube channel

Who You Are

You track CPL, analyze what's working, and make decisions based on metrics — not instinct alone.

Inconsistency bothers you. Every logo, every post, every document represents Dream Team.

You can write a compelling email sequence and design a clean one-pager in the same afternoon.

You don't wait to be told what content to create next. You own the calendar.

You work across PM, sales, and leadership — and you make all of them better marketers.

You read campaign data like a craftsman reads a substrate — with depth and intent.

You stay ahead of platform changes, B2B trends, and construction industry content — always.

Relentlessly Curious

Analytical

Self-Motivated

Creative

Brand-Obsessed

Data-Driven

Qualifications

Proficiency with Apollo.io or similar B2B sales intelligence and outbound email platforms

Strong understanding of B2B lead generation strategies and outbound email marketing best practices

Experience with Instagram and Facebook content management and analytics

Graphic design skills using Adobe Creative Suite, Canva, or similar tools

Photography and basic video production skills — smartphone content creation at minimum

Proficient with Google Workspace (Gmail, Drive, Docs, Sheets, Calendar) — exclusive use required

Understanding of marketing analytics including CPL, engagement rate, and conversion tracking

Strong copywriting skills for email campaigns, social captions, and marketing materials

Comfortable visiting construction jobsites for content creation — safety compliance required

Construction or industrial B2B marketing experience is a strong plus