Digital Marketing Specialist

IT Job Board - Tech Jobs Portal in USA; Addison (TX); On-site; USD 52,000 - 82,000; Full time

Job summary

IT Job Board - Tech Jobs Portal in USA in Addison, TX is seeking a Digital Marketing Specialist to join our team. You will gather and analyze market information and identify areas of improvement to increase company revenue and brand visibility.

You will develop campaigns, translate data into visuals, and present findings to other departments. The role requires strong analytical, communication, and teamwork skills, with experience in market research and various digital marketing channels.

Qualifications

• Experience in market research or related fields.
• Strong analytical and critical thinking abilities.
• Excellent communication and presentation skills.
• Familiar with quantitative and qualitative data collection.
• Knowledge of various digital marketing channels.

Responsibilities

• Conduct market research to assess product and service potential.
• Analyze market strengths, weaknesses, opportunities and threats.
• Develop and implement innovative marketing campaigns.
• Translate complex data into clear graphs and summaries.
• Prepare data reports for other departments.
• Manage social media profiles.
• Handle public relations activities.

Skills

Market research

Digital marketing knowledge

Data analysis

Communication

Presentation skills

Team collaboration

Social media management

PR

Quantitative data collection

Qualitative data collection

Tools

Google Workspace

WordPress

Job description

Job Description

We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

Responsibilities

• Conduct market research to determine potential of products and services
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments
• Social Media Management
• PR

Qualifications

• Knowledge of Demand IQ
• SCO
• Knowledge of different types of Digital Marketing
• Able to manage google workspace
• Able to use Word press
• Able to manage company and personal Social Media Following
• Previous experience in market research or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams