Digital Marketing Specialist

United Prestige Realty Group Inc.; San Juan (PR); On-site; USD 50,000 - 70,000; Full time

Job summary

A dynamic real estate firm is seeking a Digital Marketing Specialist to develop and implement effective marketing campaigns across multiple channels including social media, email, and the company website. The role requires proficiency in graphic design tools, strong communication skills, and experience in managing digital marketing efforts. Candidates should have a bachelor's degree and 2–3 years of relevant experience. Attention to detail and being socially active on platforms like Instagram and TikTok are essential.

Qualifications

• 2–3 years of relevant working experience in digital marketing.
• Strong oral and written communication skills required.
• Must be socially active on Facebook, Instagram, and TikTok.

Responsibilities

• Develop and implement effective digital marketing campaigns.
• Create and recommend social media postings to boost engagement.
• Conduct in-depth market research and analysis.

Skills

Digital marketing

Content marketing

Graphic design

Social media engagement

Photography

Videography

Communication skills

Attention to detail

Education

Bachelor’s degree in Digital Marketing, Marketing, Multimedia, Advertising, Graphic/Web Design, or related field

Tools

Adobe Photoshop

Creative Suite

Canva

Job description

Job Description

• Develop and implement effective digital marketing campaigns across various channels, including the company’s website, social media, email, and content marketing
• Develop creative concepts and designs for a variety of marketing materials, including brochures, magazines, flyers, social media graphics, presentations, and website assets
• Create and recommend social media postings to boost engagement in different areas
• Conduct in-depth market research and analysis to identify target audiences and optimize digital marketing efforts
• Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to continuously improve and innovate
• Initiate photography and videography in all company events, and as needed from time to time, to support marketing efforts and strategies
• Bachelor’s degree in Digital Marketing, Marketing, Multimedia, Advertising, Graphic/Web Design, or related field
• 2–3 years of relevant working experience in digital marketing, content marketing, graphic designing, media planning, ads implementation, campaign execution, and analysis on digital channels
• Strong oral and written communication skills
• Must be socially active on Facebook, Instagram, and TikTok
• Proficiency in graphics and AI tools such as Adobe Photoshop, Creative Suite, or Canva for designing compelling ad creatives
• Has at least beginner skills in photography and videography
• Attention to detail, high energy, and proactive nature, with exceptional time management skills