Digital Marketing & SEO Specialist

Leadbright; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative MarTech company is seeking a Digital Marketing Specialist to enhance lead generation through strategic SEO and SEM efforts. This exciting role involves working closely with leadership to implement effective marketing strategies and manage a team dedicated to driving customer acquisition. With a focus on performance and data-driven results, you will play a key role in shaping the future of the company's marketing initiatives. If you're passionate about digital marketing and eager to contribute to a growing team, this opportunity is perfect for you.

Benefits

Work from home opportunity

Flexible schedule

Competitive benefits

Mentoring environment

Career Enhancement Training

Opportunity for cross-functional work

Qualifications

• 3+ years of digital marketing and SEO/SEM experience required.
• Experience managing teams and generating leads with minimal budget.

Responsibilities

• Expand SEO and SEM efforts to improve lead generation.
• Build and manage the Digital Marketing team and budget.

Skills

Digital Marketing

SEO

SEM

Lead Generation

Data Analysis

B2B Marketing

Tools

Google AdWords

Google Tag Manager

Google Analytics

Semrush

Moz

Mouseflow

Job description

About Leadbright

We are a fast-growing MarTech company specializing in B2B lead generation and AI website content automation. Leadbright is the next innovation in website content and marketing technology.

About your role

As a Digital Marketing Specialist at Leadbright, you will work with client accounts to improve B2B lead generation and enhance our LOOP Lead Generation SaaS platform feature set. This role is remote, but once things get back to normal, you will be working out of our downtown Toronto, Ontario office. Working closely with the CEO, you will be responsible for all lead generation processes, from strategy to implementation to performance. To be successful, you must have experience generating a high volume of leads with minimal budget. This is a great opportunity to join a company experiencing growth and to help further build out their Digital Marketing team.

Responsibilities:

• Expand SEO and SEM efforts and success
• Define the strategy for the ongoing expansion of customer acquisition
• Define new channels of distribution
• Set up new distribution channels
• Build the Digital Marketing team -- both employees and contractors
• Refine product positioning
• Refine inbound lead generation process
• Improve lead quality
• Improve conversion rates
• Manage Digital Marketing budget
• Build brand awareness
• Manage PR efforts
• Manage social media accounts and strategy

Qualifications:

• 3+ years digital marketing experience required
• 3+ years SEO/SEM experience required
• 2+ years management experience required
• Experience with Google AdWords/Tag Manager/Analytics
• Experience with Semrush, Moz, Mouseflow and similar tools
• B2B experience required
• Experience with a product with a monthly subscription strongly preferred
• Must be focused on numbers
• Must have experience generating a high volume of inbound leads with a small budget

Nice to haves:

• Understanding UX/UI and how it fits into the lead generation process
• Machine Learning/Python knowledge
• Experience with HTML5, CSS3
• Experience with CMS

What we offer:

• Work from home opportunity
• Flexible schedule
• Competitive benefits
• Mentoring environment
• Career Enhancement Training
• Opportunity for cross-functional work

Thank you to all the applicants!

APPLY AT www.leadbright.com/careers