Digital Marketing Programs Lead

Scentsy, Inc. (Corporate Office); Meridian (ID); On-site; USD 65,000 - 90,000; Full time

Job summary

Scentsy, Inc. is seeking a Program Specialist to lead digital marketing programs across TikTok, Amazon, and paid channels. You will turn ideas into executable plans, bring order to complex projects, and partner with cross-functional teams to scale initiatives.

You will define KPIs, report on performance, and translate data into actions while staying current on industry trends and emerging platforms to improve social selling and ecommerce outcomes.

Qualifications

• 3+ years in digital marketing, operations, program management, ecommerce, or related field.
• Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field, or equivalent experience.
• Experience with TikTok Seller Central and/or TikTok Shop and Amazon Seller Central and/or Amazon advertising.
• Experience managing paid digital advertising programs.
• Experience with marketing analytics, reporting, and performance dashboards.
• Experience with project management and collaboration tools.
• Experience managing complex cross-functional projects.
• Strong understanding of digital marketing and ecommerce.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines.
• Strong analytical and problem-solving abilities.
• Excellent communication and relationship-building skills.
• Ability to influence and collaborate across teams without direct authority.

Responsibilities

• Lead the implementation and ongoing management of strategic digital marketing programs.
• Coordinate cross-functional teams across Marketing, Creative, Ecommerce, Analytics, Technology, Finance, Sales, Operations.
• Help build and manage TikTok and social commerce programs.
• Lead the operational execution of Amazon marketing and advertising initiatives.
• Implement paid digital advertising programs and agency/vendor relationships.
• Establish KPIs and reporting processes to measure program performance.
• Analyze results and turn data into actionable recommendations.
• Identify opportunities to improve Social Selling campaign performance and marketing effectiveness.
• Develop repeatable processes, playbooks, and workflows to scale programs.
• Work with external agencies, vendors, and technology partners.
• Identify risks, dependencies, and roadblocks and proactively develop solutions.
• Stay current on emerging digital marketing platforms, technologies, and trends.
• Help evaluate and implement new marketing capabilities and opportunities.
• Perform all other assigned tasks as needed

Skills

Digital marketing

Program management

Ecommerce

Paid media

Marketing analytics

Cross-functional collaboration

TikTok Seller Central

Amazon Seller Central

Data analysis

Project execution

Education

Bachelor’s degree in Marketing/Business

Tools

TikTok Seller Central

Amazon Seller Central

Job description

Scentsy, Inc. is seeking a Program Specialist to lead digital marketing programs across TikTok, Amazon, and paid channels. You will turn ideas into executable plans, bring order to complex projects, and partner with cross-functional teams to scale initiatives.

You will define KPIs, report on performance, and translate data into actions while staying current on industry trends and emerging platforms to improve social selling and ecommerce outcomes.