Social Media Manager

Soni; New York (NY); Hybrid; USD 100,000 - 145,000; Full time

Job summary

Soni in New York, NY is seeking a Senior Social Commerce & Affiliate Marketing Manager to build and scale high-growth social commerce and affiliate programs across a portfolio of leading consumer brands. You will own TikTok Shop and creator partnerships, and transition these channels in-house with scalable infrastructure.

You will recruit creators and affiliate partners, implement platforms (Impact, CJ Affiliate, ShareASale, Partnerize, Rakuten) and measure ROI with Analytics to drive customer

Qualifications

• 4+ years in Social Commerce, Affiliate Marketing, Creator Partnerships, or Ecommerce Marketing.
• Hands-on experience managing TikTok Shop, Seller Center and Creator Marketplace.
• Experience with affiliate platforms such as Impact, CJ Affiliate, ShareASale, Partnerize, Rakuten Advertising.
• Proven success launching or scaling affiliate marketing and/or TikTok Shop programs.
• Experience recruiting and managing creator and affiliate partnerships.

Responsibilities

• Own and grow TikTok Shop and affiliate marketing programs across footwear brands.
• Lead the transition of channels from agency to in-house, ensuring a seamless customer and revenue experience.
• Evaluate, implement and manage affiliate platforms such as Impact, CJ Affiliate, ShareASale, Partnerize, or similar.
• Recruit, onboard, and cultivate relationships with creators, influencers, publishers, and loyalty programs.
• Develop recruitment strategies driving customer acquisition and revenue growth.
• Plan livestream shopping events and shoppable content with Brand Marketing and Creative teams.
• Negotiate commission structures and seasonal campaigns.
• Develop promotional calendars across brands and ensure alignment with marketing initiatives.
• Monitor affiliate quality, fraud prevention, and FTC disclosure requirements.
• Collaborate with Analytics to measure channel performance, attribution, and ROI.

Skills

Social Commerce

Affiliate Marketing

Creator Partnerships

Ecommerce Marketing

Strategic Thinking

Analytical ROI

Project Management

Tools

TikTok Seller Center

Creator Marketplace

Impact

CJ Affiliate

ShareASale

Partnerize

Rakuten Advertising

Job description

Senior Social Commerce & Affiliate Marketing Manager

Location: New York, NY (4 days onsite, 1 day remote)

One of North America's leading consumer products companies is seeking a Senior Social Commerce & Affiliate Marketing Manager to build and scale high-growth social commerce and affiliate marketing channels across a portfolio of leading consumer brands.

This is a rare opportunity to build a high-growth social commerce and affiliate marketing function from the ground up. You'll have the autonomy to shape strategy, select the right technology, recruit creators and affiliate partners, and establish scalable programs that become meaningful revenue drivers across multiple brands.

You'll lead the transition of TikTok Shop and affiliate marketing from agency management to an in-house function, building the infrastructure, partnerships, and processes needed for long-term success. If you enjoy creating programs from scratch and thrive in a fast-paced, entrepreneurial environment, we'd love to hear from you.

What You'll Do:

• Own and grow TikTok Shop and affiliate marketing programs across a portfolio of footwear brands.
• Lead the transition of both channels from agency management to an in-house function while ensuring a seamless customer and revenue experience.
• Evaluate, implement, and manage affiliate marketing platforms such as Impact, CJ Affiliate, ShareASale, Partnerize, or similar.
• Manage TikTok Seller Center and Creator Marketplace.
• Recruit, onboard, and cultivate relationships with creators, influencers, publishers, affiliate partners, bloggers, cashback partners, and loyalty programs.
• Develop and execute creator and affiliate recruitment strategies that drive customer acquisition and revenue growth.
• Plan and execute livestream shopping events and shoppable content in partnership with Brand Marketing and Creative teams.
• Negotiate commission structures, promotional partnerships, exclusive campaigns, and seasonal programs.
• Develop and manage promotional calendars across multiple brands, ensuring alignment with overall marketing initiatives.
• Monitor affiliate quality, fraud prevention, coupon compliance, and FTC disclosure requirements.
• Partner with Analytics to measure channel performance, attribution, and ROI while minimizing overlap with paid media efforts.
• Collaborate cross-functionally with Ecommerce, Marketing, Creative, Merchandising, and Analytics teams to continuously optimize performance and identify growth opportunities.

What We're Looking For:

• 4+ years of experience in Social Commerce, Affiliate Marketing, Creator Partnerships, or Ecommerce Marketing.
• Hands-on experience managing TikTok Shop, including Seller Center and Creator Marketplace.
• Experience managing affiliate marketing platforms such as Impact, CJ Affiliate, ShareASale, Partnerize, Rakuten Advertising, or similar.
• Proven success building, launching, or scaling affiliate marketing and/or TikTok Shop programs.
• Experience recruiting and managing creator, influencer, and affiliate partnerships.
• Strong understanding of affiliate attribution models, ecommerce performance metrics, and customer acquisition strategies.
• Experience managing programs across multiple brands or product lines is a plus.
• Excellent communication, project management, and organizational skills with the ability to manage multiple initiatives simultaneously.
• Highly analytical with a passion for testing, optimization, and continuous improvement.

Preferred Experience:

• Experience transitioning programs from agency management to in-house ownership.
• Experience within footwear, fashion, apparel, beauty, lifestyle, or other consumer brands.
• Experience with influencer-affiliate hybrid programs.
• International affiliate marketing or social commerce experience.
• Experience launching new ecommerce or revenue-driving channels.

Compensation: $100,000–$145,000 base salary, commensurate with experience, qualifications, and overall fit.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.