Sr Digital Ad Specialist

RedSail Technologies; Spartanburg (SC); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Fitness stipend

Professional development

Job summary

RedSail Technologies seeks a Senior Digital Advertising Specialist to execute and optimize paid campaigns across Facebook, LinkedIn, and other channels with a focus on PPC-driven lead generation. You will collaborate with an external agency on Google Ads and Reddit, while supporting SEO efforts through data-driven insights.

You will work closely with the Sr. Manager, Digital Marketing to refine strategy, manage budgets, and drive measurable pipeline impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 3–5+ years of digital marketing with PPC/paid media focus.

Responsibilities

• Build, launch, and manage PPC campaigns across Facebook/Meta Ads, LinkedIn Ads and other channels.
• Manage 6sense campaigns and work with external ad agency on Google Ads and Reddit.
• Monitor performance metrics (CPL, CVR, ROAS) and continuously optimize campaigns.
• Conduct keyword research, audience targeting, and campaign structure for impact.
• Develop and test ad copy, messaging, and creative assets.
• Own budget pacing and bidding strategies across platforms.
• Execute A/B tests on creatives, audiences, and landing pages.
• Create dashboards and provide insights with clear recommendations.

Tools

Google Ads platform

LinkedIn Ads platform

Meta Ads platform

6sense

Reddit Ads platform

Monday.com

Job description

Job Category: Marketing and Advertisement

Requisition Number: SRDIG001309

• Posted : July 29, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Spartanburg, SC
Spartanburg, SC 29306, USA

Spartanburg, SC
Spartanburg, SC 29306, USA

Irving, Tx
Irving, TX 75039, USA

Irving, Tx
Irving, TX 75039, USA

Oak Brook, IL
Oak Brook, IL 60523, USA

Oak Brook, IL
Oak Brook, IL 60523, USA

Cranberry Township, PA
Cranberry Township, PA 15086, USA

Cranberry Township, PA
Cranberry Township, PA 15086, USA

Long Island, NY
Long Island, NY 11556, USA

Long Island, NY
Long Island, NY 11556, USA

The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role is highly execution-focused and will manage day-to-day campaign performance across Facebook, LinkedIn, and other paid advertising channels, while collaborating closely with our external advertising agency on Google Ads and Reddit campaigns. The position works directly with the Sr. Manager, Digital Marketing, to refine campaign strategy and drive measurable pipeline impact. Additionally, this role supports SEO efforts by providing data-driven insights to the content and web teams, helping guide keyword strategy and content development based on campaign performance.

Key Duties

• Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn Ads
• Build, launch, and manage 6sense campaigns
• Collaborate closely with our external advertising agency to manage and optimize Google Ads and Reddit campaigns
• Monitor campaign performance and continuously optimize to improve key metrics, including cost per lead (CPL), conversion rate (CVR), and return on ad spend (ROAS)
• Conduct keyword research, audience targeting, and campaign structuring to support campaign effectiveness
• Develop and test ad copy, messaging, and creative assets
• Help manage campaign budgets, pacing, and bid strategies across platforms
• Execute A/B tests on ad creative, audiences, and landing pages to improve performance
• Build and maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvement
• Analyze performance data to identify trends, opportunities, and areas for optimization
• Partner with content and web teams to share insights from paid campaigns and guide SEO and content strategy
• Ensure alignment between paid advertising efforts and broader marketing initiatives
• Stay current on digital advertising platforms, tools, and industry trends

Education/Training

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Required Work Experience/Skills

• 3–5+ years of experience in digital marketing with a strong focus on PPC or paid media
• Hands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plus
• Experience with Monday.com
• Experience working with or collaborating alongside external advertising agencies
• Strong experience in B2B lead generation, preferably in non-ecommerce environments
• Proven ability to analyze campaign performance and optimize toward business outcomes
• Experience with analytics and reporting tools, such as Google Analytics and platform dashboards
• Strong analytical, organizational, project management, and problem-solving skills
• Experience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred

Discretionary Judgment

• Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
• Use good judgment and possess ethical work values

Physical Demands, Working Conditions, and General Employment Guidelines

• Moderate or high levels of stress may be experienced in the performance of the job
• Position is performed in a general office environment, home office, or approved remote workspace where physical work includes, but is not limited to, sitting, standing, reaching, kneeling, bending, and lifting to 25 lbs.

Equipment

• Daily use of the Microsoft Teams (phone), computer, printer, and other routine office equipment
• Must have internet access

Safety to Self and Others

• Little responsibility for safety of others. Job is performed in an office setting where there are no hazardous materials or equipment

Compensation & Total Rewards

• The anticipated base salary range for this position is $80,000-$90,000 annually. This position is also eligible for an annual target bonus of 4%. Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
• Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well‑being.

Working Conditions/Hazards

• Position is performed in an open office environment or approved remote work location

Work Location

• Hybrid at a RedSail Office

Qualifications

Skills

Behaviors

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Motivations

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Education

Experience

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.