Digital Marketing & Paid Media Associate

American College of Cardiology; Washington (District of Columbia); On-site; USD 70,000 - 95,000; Full time

Job summary

American College of Cardiology is seeking an Associate, Digital Marketing and Communications to drive paid social campaigns, monitor performance, and support organic coverage. You will coordinate with Social Media and broader Marketing teams to ensure accurate setup, tracking, and optimization.

You will manage SEM placements, analyze campaign results, and provide guidance on best practices. This role requires a strong focus on data accuracy and cross-functional collaboration in a fast-paced

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• 3+ years of experience in digital or social media marketing.
• 2+ years of hands-on experience managing paid social and search engine marketing campaigns.
• Experience with Google Ads and Bing Ads campaign management.
• Experience with social media and digital performance reporting and analysis.
• Working knowledge of GA4, UTMs, and campaign tracking principles.
• Proficiency with social media and marketing tools (Sprout, Canva, Google Analytics).
• Strong attention to detail and commitment to data accuracy.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Implement paid social media marketing campaigns across platforms with proper setup.
• Verify campaigns before launch with correct assets, landing pages, and tracking (UTMs).
• Perform pre-launch QA and post-launch optimization reporting.
• Maintain system to track active/paused campaigns with key details for reporting.
• Collaborate with marketing managers to align paid media with objectives.
• Support Social Media and Marketing teams with content and best practices.
• Manage SEM placements with Google/Bing and report performance.

Skills

Digital marketing

Social media marketing

Paid media management

Campaign tracking

Analytics reporting

Cross-functional collaboration

Attention to detail

Written communication

Project management

Microsoft Office

Education

Bachelor's degree in communications, marketing, or related field

Tools

Google Ads

Bing Ads

Sprout

Canva

Google Analytics

Job description

American College of Cardiology is seeking an Associate, Digital Marketing and Communications to drive paid social campaigns, monitor performance, and support organic coverage. You will coordinate with Social Media and broader Marketing teams to ensure accurate setup, tracking, and optimization.

You will manage SEM placements, analyze campaign results, and provide guidance on best practices. This role requires a strong focus on data accuracy and cross-functional collaboration in a fast-paced