Associate, Digital Marketing & Communications

American College of Cardiology; Washington (District of Columbia); On-site; USD 70,000 - 95,000; Full time

Job summary

American College of Cardiology is seeking an Associate, Digital Marketing and Communications to drive paid social campaigns, monitor performance, and support organic coverage. You will coordinate with Social Media and broader Marketing teams to ensure accurate setup, tracking, and optimization.

You will manage SEM placements, analyze campaign results, and provide guidance on best practices. This role requires a strong focus on data accuracy and cross-functional collaboration in a fast-paced

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• 3+ years of experience in digital or social media marketing.
• 2+ years of hands-on experience managing paid social and search engine marketing campaigns.
• Experience with Google Ads and Bing Ads campaign management.
• Experience with social media and digital performance reporting and analysis.
• Working knowledge of GA4, UTMs, and campaign tracking principles.
• Proficiency with social media and marketing tools (Sprout, Canva, Google Analytics).
• Strong attention to detail and commitment to data accuracy.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Implement paid social media marketing campaigns across platforms with proper setup.
• Verify campaigns before launch with correct assets, landing pages, and tracking (UTMs).
• Perform pre-launch QA and post-launch optimization reporting.
• Maintain system to track active/paused campaigns with key details for reporting.
• Collaborate with marketing managers to align paid media with objectives.
• Support Social Media and Marketing teams with content and best practices.
• Manage SEM placements with Google/Bing and report performance.

Skills

Digital marketing

Social media marketing

Paid media management

Campaign tracking

Analytics reporting

Cross-functional collaboration

Attention to detail

Written communication

Project management

Microsoft Office

Education

Bachelor's degree in communications, marketing, or related field

Tools

Google Ads

Bing Ads

Sprout

Canva

Google Analytics

Job description

Job Description

The Associate, Digital Marketing and Communications will be responsible for placement of the College’s paid social media marketing, day‑to‑day postings across ACC channels, monitoring, tracking and reporting on campaign results, and supporting organic social media coverage with the Social Media team.

Responsibilities

Paid Social Campaign Execution

• Implement paid social media marketing campaigns across platforms, ensuring accurate setup, deployment, and ongoing management.
• Ensure all campaigns are correctly configured prior to launch, including creative assets, landing pages, naming conventions, and tracking parameters (UTMs).
• Conduct pre‑launch quality assurance checks to ensure campaign integrity, accuracy, and alignment with objectives.
• Maintain accuracy and consistency of live campaigns, documenting any post‑launch edits or optimizations.
• Identify and resolve campaign setup errors or inconsistencies in real time or as they are identified.

Campaign Tracking and Operational Oversight

• Maintain an internal system to track all active, paused, and completed paid media campaigns, including key details such as assets, targeting, dates, and tracking links, to ensure visibility, accuracy, and reporting consistency across the MarCom team.

Best Practices and Cross‑Team Support

• Serve as a partner to business line marketing managers, supporting alignment of paid media campaigns with marketing objectives, plans, and execution needs.
• Collaborate closely with Social Media and broader Marketing and Communications teams to establish and maintain best practices, workflows, and standards.
• Participate in planning discussions with business line marketing managers to ensure paid media setup and tracking are aligned with campaign goals and measurement requirements.
• Provide guidance to business lines on paid media execution, setup standards, and performance optimization based on channel expertise.
• Stay current on paid media and digital marketing best practices and proactively apply insights to improve campaign execution and reporting consistency.

Search Engine Marketing

• Manage ACC’s search engine marketing placements, working closely with Marketing, Communications, and the Web team (Google, Bing) to ensure effective execution.
• Track, analyze, and report on campaign performance across paid social and search channels.
• Recommend and implement improvements based on performance insights to optimize future campaigns.

Content Support

• Support the Social Media team in developing and posting content for ACC channels as needed.

Other Duties

• Other duties as assigned.

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• 3+ years of experience in digital or social media marketing.
• 2+ years of hands‑on experience managing paid social and search engine marketing campaigns.
• Experience with Google Ads and Bing Ads campaign management.
• Experience with social media and digital performance reporting and analysis.
• Working knowledge of Google Analytics (GA4), UTMs, and campaign tracking principles.
• Proficiency with social media and marketing tools (e.g., Sprout, Canva, Google Analytics).
• Strong attention to detail and commitment to data accuracy.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast‑paced environment.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite.

Desired

• Familiarity with health care and/or association environment.
• Experience working with senior leadership or management at an organization.

What We Offer

ACC values all members of our College family, including staff. Benefits include insurance (medical, dental, vision, basic life, short‑ and long‑term disability, supplemental options), paid time off (vacation, sick, holidays, parental leave, community service days, summer Fridays), tuition assistance, and a 10% retirement contribution after a year of service. Please note that these offerings may change at any time.

Salary

Salary ranges will vary based on the local labor market and will be discussed with candidates during initial conversations.

EEO Statement

ACC is proud to be an equal opportunity and affirmative action employer. All employment is based on qualifications, merit, and business need. Equal Opportunity Employer, including individuals with disabilities and veterans. ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you need assistance or an accommodation due to a disability, contact Katie Sarreal, HR Business Partner, at [e-mail] or [phone].