Digital Marketing Manager, Viking and Lynx

Viking Range, LLC; Dallas (OR); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a detail-oriented Digital Marketing Manager to enhance its brand websites and manage dynamic digital marketing campaigns. The role requires expertise in SEO/SEM optimization, content strategy, and collaborative project management to align marketing efforts with business objectives.

Qualifications

• Proven experience in digital marketing and website management.
• Excellent communication and project management skills.
• Self-motivated and resourceful with a positive attitude.

Responsibilities

• Oversee website content and performance analytics.
• Develop and execute digital marketing strategies.
• Ensure engaging and accurate product descriptions across platforms.

Skills

SEO

SEM

Digital Analytics

Communication

Project Management

Education

Bachelor’s degree in Marketing, Business, IT

Tools

MS Excel

PIM applications

Hubspot

Job description

Digital Marketing Manager, Viking and Lynx

Digital Marketing Manager, Viking and Lynx

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Description

We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns.

Job Type

Full-time

Description

We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns.

Website Management: Oversee website content, SEO, UX/UI improvements, and performance analytics with support from third party web development agency.

• SEO & SEM Optimization: Improve search rankings and visibility through keyword strategies and paid search campaigns.
• Analytics & Reporting: Monitor website traffic, user behavior, and campaign performance using tools like Google Analytics.
  
  

Digital Campaigns: Develop and execute digital marketing strategies, including email marketing, lead nurturing campaigns, and post-purchase campaigns.

Cross-Functional Collaboration: Work with IT, sales, and product teams to align digital marketing efforts with business goals.

Content Strategy: Ensure engaging and accurate product descriptions, images, and metadata across digital platforms.

Requirements

• Bachelor’s degree in Marketing, Business, IT or a related field.
• Proven experience in digital marketing, website management, and PIM systems.
• Strong knowledge of SEO, SEM, and digital analytics tools.
• Excellent communication and project management skills. Writing skills.
• Ability to work independently as well as collaboratively within a team.
• Self-motivated, proactive, and resourceful, with a positive, professional attitude.
• Advanced experience with applications including MS Excel, PIM applications, Hubspot and/or other CRM platforms.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Goods

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