Digital Marketing Manager — SFMC & CRM (Orlando)

Intl Assoc Amusement Parks; Orlando (FL); On-site; USD 80,000 - 110,000; Full time

Job summary

IAAPA seeks an Associate Digital Marketing Manager to support multi-channel campaigns that promote membership, events, and sponsorship opportunities. The role involves managing SFMC campaigns, CRM integration, and audience journeys to deliver personalized member experiences and data-driven campaigns.

Collaborating with Regional Marketing, IT, and external vendors, you will drive attendee registration and engagement across global regions while maintaining IAAPA's brand standards and objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 3–5 years of digital marketing experience, preferably in an association or membership organization.
• Experience building multi-channel marketing campaigns across email, web, paid media, and social channels.
• Hands-on SFMC experience, including Email Studio, Journey Builder, and Automation Studio.

Responsibilities

• Develop and execute integrated marketing plans to drive membership, events, and sponsorships.
• Coordinate campaign schedules, timelines, and approvals.
• Create compelling content aligned with IAAPA brand standards.
• Maintain and update website content and coordinate digital updates.
• Build targeted lists and audience segments for regional campaigns.
• Monitor campaign performance and optimize based on data insights.

Skills

Digital marketing

Campaign management

Marketing automation

CRM systems

Analytics

Communication

Education

Bachelor's degree in Marketing

Tools

SFMC

Fonteva

Apollo

Job description

IAAPA seeks an Associate Digital Marketing Manager to support multi-channel campaigns that promote membership, events, and sponsorship opportunities. The role involves managing SFMC campaigns, CRM integration, and audience journeys to deliver personalized member experiences and data-driven campaigns.

Collaborating with Regional Marketing, IT, and external vendors, you will drive attendee registration and engagement across global regions while maintaining IAAPA's brand standards and objectives.