Digital Marketing Manager — Performance & Paid Social

Cirque du Soleil Entertainment Group; Las Vegas (NV); On-site; USD 85,000 - 110,000; Full time

Job summary

Cirque du Soleil Entertainment Group in Las Vegas seeks a Digital Marketing Manager to lead digital strategy for its resident shows. You will optimize paid search and social campaigns, align plans with revenue goals, and collaborate with internal teams and agencies to maximize ticket sales and audience growth.

The role requires strong analytics, programmatic experience, and a track record of managing multi-million-dollar budgets.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• At least 5 years of experience in digital marketing, performance marketing, entertainment marketing, tourism marketing, advertising, or agency environments.
• Demonstrated expertise in paid search (Google Ads, Microsoft Ads) and paid social advertising (Meta, TikTok, YouTube, and other emerging platforms).
• Experience managing multi-million-dollar digital advertising budgets and optimizing campaigns based on revenue performance and return on ad spend.

Responsibilities

• Lead the digital marketing strategy for an assigned portfolio of Resident Shows, ensuring alignment with business objectives and revenue goals.
• Develop digital marketing plans that support ticket sales, audience growth, and long-term brand health.
• Partner with internal and agency teams to develop and optimize paid search, paid social, display, programmatic, and other digital media campaigns.
• Own the paid search strategy for assigned shows, continually optimizing campaign structure, bidding strategies, keyword performance, audience targeting, and return on ad spend.
• Lead paid social strategy across platforms including Meta, TikTok, YouTube, and emerging channels by developing audience strategies, creative testing plans, and optimization recommendations that maximize revenue and campaign performance.
• Analyze campaign, website, and sales performance to identify trends and recommend data-driven optimizations that improve revenue and marketing efficiency.
• Collaborate with CRM, Analytics, Social Media, Communications, Creative, and Revenue Management teams to deliver integrated Marketing strategies.
• Develop testing strategies for creative, messaging, landing pages, audience segmentation, and campaign optimization to continually improve performance.
• Work closely with external agencies and digital platform partners to ensure campaigns are executed efficiently and aligned with strategic priorities.
• Support the development and implementation of annual marketing plans, digital budgets, forecasting, and performance reporting for assigned shows.
• Develop presentations, business cases, and strategic recommendations for senior leadership and partner organizations.
• Proactively seek innovative digital marketing opportunities, emerging technologies, AI solutions, and platform best practices that support division objectives and revenue growth.
• Continually communicate campaign performance, insights, learnings, and recommendations to partners, senior leadership, and internal stakeholders.
• Complete all other job-related duties as assigned.

Skills

Strategic marketer

Performance marketing

Analytical thinking

Cross-functional collaboration

Budget management

Campaign optimization

Data-driven decisions

Communication skills

Project management

Travel availability

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Looker Studio

Job description

Cirque du Soleil Entertainment Group in Las Vegas seeks a Digital Marketing Manager to lead digital strategy for its resident shows. You will optimize paid search and social campaigns, align plans with revenue goals, and collaborate with internal teams and agencies to maximize ticket sales and audience growth.

The role requires strong analytics, programmatic experience, and a track record of managing multi-million-dollar budgets.