Digital Marketing Manager (Paid Search)

TalentoHC; Minneapolis (MN); Remote; USD 100,000 - 120,000; Full time

Job summary

A leading company is seeking a results-driven Digital Marketing Manager to enhance its U.S. and Canadian eCommerce presence. This remote role emphasizes expertise in paid media strategy and execution across various platforms, alongside managing media partners to optimize spend for maximum returns.

Benefits

Up to $100,000 base salary

15% performance-based bonus

401K with 3% company match

Over 5 weeks PTO

Health, vision, dental insurance

Fully remote working

Qualifications

• 5+ years in paid media, ideally in retail or agency.
• Strong experience with Google Ads and budget management.
• Proven track record in driving performance through data.

Responsibilities

• Plan and execute paid media campaigns across Google and Programmatic.
• Manage agency relationships and ensure performance efficiency.
• Monitor and report on campaign KPIs, running A/B tests as necessary.

Skills

Paid media strategy

Data-driven decision making

Project management

Stakeholder engagement

Tools

Google Ads

Analytics platforms

Looker

Job description

We’re looking for a results-driven Digital Marketing Manager with deep experience in paid media strategy and execution across Google, Shopping, Retargeting, and Programmatic platforms. You’ll be key in growing our U.S. and Canadian eCommerce presence, managing media partners, and optimizing spend for ROAS and customer acquisition. This role is very DTC focused!

Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads, Shopping, Display, and Programmatic.
• Manage agency relationships and budgets, ensuring performance and cost efficiency.
• Leverage market insights from the U.S. and Canada to tailor campaigns and maximize impact.
• Collaborate with internal teams on creative, audience targeting, and campaign strategy.
• Monitor and report on campaign KPIs (CPC, CPA, ROAS), and run A/B tests to improve performance.
• Use analytics platforms (e.g., GA, Looker) for data-driven decision making and budget forecasting.

Requirements:

• 5+ years in paid media, ideally within retail or an agency.
• Strong hands-on experience with Google Ads, Shopping feeds, analytics, and budget management.
• Excellent communication, project management, and stakeholder engagement skills.
• Proven track record of driving performance through data and optimization.
• Highly motivated, collaborative, and proactive with a growth mindset.
• Must be on EST time zone.

The Offer!

• Base salary up to $100,000.
• 15% bonus dependent on performance.
• 401K with 3% company match.
• Over 5 weeks PTO!
• Health, vision, dental insurance.
• Fully remote working.