Digital Marketing Manager - Drive Full-Funnel Growth (Boise)

Sony Pictures; Boise (ID); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Sony Pictures in Boise, ID is seeking a Digital Marketing Manager who thrives on testing over guessing and owns the full funnel from first click to closed-won.

You will drive Programmatic Advertising adoption, run Google Ads and Klaviyo initiatives, seed Boise social channels with engaging content, and lead trade shows and local events.

The opening pays $90,000 to $135,000 annually with full benefits and flexible hours, reflecting a senior, hands-on marketing role.

Qualifications

• 6 years of relevant digital marketing experience.
• Ability to own the funnel from first click to closed-won.
• Comfort with hybrid work and fast-paced client-driven projects.

Responsibilities

• Push Programmatic Advertising adoption so the ID team stops flying blind
• Run point on trade shows and pop-ups throughout ID
• Grow brand awareness through Google Ads and Klaviyo initiatives
• Seed Boise social channels with content that earns replies
• Own the funnel from first click to closed-won, top to bottom

Skills

Programmatic Advertising

Google Ads

Klaviyo

Social content

Tools

Google Ads platform

Klaviyo

Job description

Sony Pictures in Boise, ID is seeking a Digital Marketing Manager who thrives on testing over guessing and owns the full funnel from first click to closed-won.

You will drive Programmatic Advertising adoption, run Google Ads and Klaviyo initiatives, seed Boise social channels with engaging content, and lead trade shows and local events.

The opening pays $90,000 to $135,000 annually with full benefits and flexible hours, reflecting a senior, hands-on marketing role.