Digital Marketing Manager

Eatrightpro; United States; À distance; USD 80 000 - 110 000; Plein temps

Avantages offerts par ce poste

401(K) Retirement Plan match withimmed

UnitedHealthcare and dental plan

Employer-paid basic life insurance

Employer-paid long-term disability

Flexible medical and dependent care

Paid vacation and holidays

Tuition assistance

Résumé du poste

The Academy of Nutrition and Dietetics is seeking a strategic Digital Marketing Manager to lead planning, execution, optimization, and analysis of integrated digital campaigns across email, digital, social, and marketing automation channels.

You’ll leverage member data to create personalized experiences that drive member acquisition, retention, engagement, events, certifications, and product sales. Collaboration with cross-functional teams is essential.

Responsabilités

• Develop and execute integrated email and digital marketing campaigns to support membership growth and engagement.
• Translate marketing priorities into audience-specific campaigns with measurable objectives.
• Manage campaigns from concept through execution, reporting, and optimization.
• Coordinate campaign schedules and marketing priorities via a centralized calendar.

Description du poste

Are you looking for a rewarding career with meaningful, real-world impact on the lives and nutritional health of communities nation-wide? The Academy of Nutrition and Dietetics is the world's largest organization of food and nutrition professionals.

The Academy offers a friendly, professional work environment, competitive salaries commensurate with experience and an excellent benefit package including:

• 401(K) Retirement Plan match with immediate vesting
• UnitedHealthcare and dental plan options
• Employer-paid basic life insurance
• Employer-paid long-term disability insurance
• Flexible medical and dependent care reimbursement accounts
• Paid vacation and generous company holiday schedule
• Tuition assistance

The Academy's national headquarters office in Chicago is conveniently located near public transportation: two major Metra train stations (Union and Ogilvie), CTA lines and major bus routes are all within a few blocks. Some positions may offer work from home flexibility or telecommuting option (see details in position listings).

Location: Remote

Job Id:312

# of Openings:1

Digital Marketing Manager

The Academy is a leading professional association dedicated to advancing the profession through education, certification, member engagement, advocacy, and industry leadership. We are committed to delivering exceptional value to our members through innovative programs, meaningful connections, and outstanding customer experiences.

We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead the planning, execution, optimization, and analysis of integrated digital marketing campaigns that support membership growth, engagement, education participation, events, certification programs, and non-dues revenue initiatives.

POSITION SUMMARY

The Digital Marketing Manager is responsible for developing and executing audience-centric marketing campaigns across email, digital, social, and marketing automation channels. This role will leverage member and customer data to create personalized experiences that drive member acquisition, retention, engagement, registrations, certifications, and product sales.

The ideal candidate combines strong campaign strategy, marketing automation expertise, exceptional writing skills, and analytical capabilities with a passion for improving the member journey through data-informed marketing.

This is a highly collaborative role that partners closely with membership, education, meetings, content, certification, and product teams to deliver measurable business results.

RESPONSIBILITIES

• Develop and execute integrated email and digital marketing campaigns that support membership growth, retention, engagement, education participation, event attendance, and non-dues revenue goals
• Translate organizational marketing priorities into audience-specific campaigns with measurable objectives and outcomes.
• Manage campaigns from concept through execution, reporting, and continuous optimization.
• Coordinate campaign schedules, stakeholder requests, and marketing priorities through a centralized marketing calendar.

Email Marketing & Marketing Automation

• Own the end-to-end development and execution of email marketing campaigns, including, audience segmentation, copywriting and content development, design coordination and graphic designer, quality assurance and testing, deployment and performance analysis.
• Develop and manage automated marketing journeys, including, new member onboarding, membership renewal campaigns, lead nurture programs, event promotion and follow-up, product marketing campaigns and post-purchase communications.
• Utilize CRM and behavioral data to create personalized, targeted member and customer experiences.
• Conduct A/B testing to optimize subject lines, messaging, calls-to-action, layouts, audience segments, and send times.

Digital Marketing & Audience Engagement

• Plan, execute, and optimize digital marketing initiatives across multiple channels, including paid advertising, social media promotion, retargeting campaigns, and audience engagement strategies.
• Support marketing initiatives that drive event registrations, conversions, purchases, and membership actions.
• Collaborate with internal teams to develop compelling digital content and campaign assets consistent with organizational branding and messaging.

Analytics & Performance Optimization

• Track and analyze campaign performance using established KPIs, including, conversion rates, registrations, revenue generation, membership acquisition and retention metrics, open rates and click-through rates.
• Develop performance reports and dashboards that communicate campaign results and actionable insights.
• Recommend and implement strategies that improve engagement, conversion, and return on investment.

Compliance & Best Practices