Digital Marketing Manager

Paper Carrot Video; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

A dynamic video production agency is seeking a passionate Digital Marketing Specialist to join their fully remote team. The role involves crafting online campaigns, managing social media, and analyzing performance metrics. If you have a knack for digital marketing and a passion for video content, we want to hear from you!

Benefits

Opportunity for growth and professional development

Work remotely with a supportive team

Qualifications

• Minimum of 1 year of proven experience in a digital marketing role.
• Strong understanding of digital marketing principles and best practices.

Responsibilities

• Develop and manage digital marketing campaigns across various channels.
• Track, analyze, and report on campaign performance.

Skills

Digital Marketing

Communication

Social Media Management

Data Analysis

Problem Solving

Tools

HubSpot

Canva

Job description

This job description contains relevant information about the Digital Marketing Specialist role at Paper Carrot Video, including responsibilities, qualifications, benefits, and application instructions. However, it lacks clear separation between different sections and could benefit from improved formatting for readability. Additionally, some parts, such as the initial paragraph about the Creative Director, seem unrelated to the Digital Marketing Specialist position and may confuse applicants. Removing irrelevant content and organizing the description with appropriate HTML tags (h3, p, ul, li) would enhance clarity and engagement. Here is a refined version:

Digital Marketing Specialist

Paper Carrot Video, a dynamic and rapidly growing nationwide video production agency, is seeking a passionate and results-oriented Digital Marketing Specialist to join our fully remote team. If you have a knack for crafting compelling online campaigns, a data-driven mindset, and a desire to contribute to a company that's revolutionizing video content creation for businesses, we want to hear from you!

At Paper Carrot Video, we empower small to mid-sized businesses to expand their digital reach through engaging video content. Leveraging our nationwide network of talented freelance videographers and editors, we deliver high-quality, fast-turnaround video solutions.

What You'll Do:

• Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, content marketing, and potentially paid advertising.
• Create engaging and informative content (e.g., blog posts, social media updates, email newsletters) that aligns with our brand voice and target audience.
• Manage and optimize our social media presence across platforms to increase brand awareness, engagement, and lead generation.
• Assist in the development and execution of email marketing campaigns to nurture leads and drive conversions.
• Track, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Contribute to the overall marketing strategy and brand development.

What You'll Bring:

• Minimum of 1 year of proven experience in a digital marketing role.
• A strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Experience managing social media platforms and creating engaging content.
• Familiarity with email marketing platforms (experience with HubSpot is a plus).
• A data-driven approach with the ability to analyze campaign performance and identify areas for improvement.
• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a remote team environment.
• A proactive and problem-solving attitude.
• Passion for video content and its impact on digital marketing.

Bonus Points For:

• Experience with SEO/SEM principles.
• Familiarity with graphic design tools (e.g., Canva).
• Experience in the video production or marketing industry.
• Experience with CRM platforms (HubSpot preferred).

Why Join Paper Carrot Video?

• Be part of a dynamic and innovative company disrupting the video production landscape.
• Work remotely with a supportive and collaborative team.
• Gain valuable experience across a range of digital marketing activities.
• Opportunity for growth and professional development.
• Contribute directly to the company's success and expansion.

If you are a motivated digital marketing enthusiast with a passion for video and a desire to make a real impact, we encourage you to apply!

To be considered for this role, please also apply through our website: papercarrotvideo.com/careers