Digital Marketing Manager

The Bruning Law Firm; St. Louis (MO); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

401k

Mental health days

Job summary

The Bruning Law Firm is seeking a Digital Marketing Manager to own our paid media engine end-to-end, with responsibility for Google Ads, Local Services Ads, and partner vendors. This role reports to the marketing lead and requires a data-driven mindset and accountability for turning marketing dollars into signed cases.

You will partner with the SEO agency and branding team, manage budgets, forecast performance, and deliver ROI insights to leadership.

Qualifications

• 7+ years of experience with Google Ads and LSAs.
• Experience managing third-party lead vendors and SEO agency relationships.
• Strong ROI, CPL, and conversion reporting abilities.
• Experience with CRM lead tracking (Salesforce) and call tracking.
• Collaborative, organized, budget- and vendor-management mindset.

Responsibilities

• Own Google Ads campaigns across markets and LSAs.
• Manage budgets, pacing, and forecasting; test new channels.
• Oversee third-party lead vendors and ensure lead quality.
• Direct the SEO agency and measure organic growth.
• Provide ROI reports to leadership and coordinate with branding.

Skills

Analytical skills

Budget management

Cross-functional collaboration

Performance marketing mindset

ROI reporting

Tools

Google Ads

Local Services Ads

Google Analytics

Salesforce

CallRail

Job description

We're a fast-growing, forward-thinking injury law firm. Our

marketing team plays a central role in how the firm reaches

people who need us, and in driving the case volume that lets us

keep serving our community. We're data-driven and collaborative,

always refining how we turn ad spend into real outcomes for real

people. We're looking for someone who wants to build and

measure, not just maintain.

Role Overview

The Bruning Law Firm is seeking a Digital Marketing Manager to

own our direct response advertising engine end-to-end. This role is

responsible for performance across Google Ads, Google Local

Services Ads, and third-party lead vendors, as well as managing

our relationship with the SEO agency and reporting on ROI across

all direct-response spend. This is a highly analytical,

ownership-driven role for someone who wants direct

accountability for turning marketing dollars into signed cases.

Roles and Responsibilities

Paid Media Management

• Own and manage Google Ads campaigns across all markets.
• Own and manage Google Local Services Ads (LSAs), including profile optimization, review strategy, and lead responsiveness.
• Own conversion tracking accuracy and infrastructure
• Manage budget pacing and forecasting across all direct-response channels, recommending reallocations as performance shifts.
• Identify, test, and scale new paid channels to diversify lead sources and reduce reliance on any single platform.

Third-Party Lead Vendor Management

• Manage relationships with third-party lead vendors, holding each account accountable for lead quality and cost efficiency.
• Monitor vendor concentration and drive diversification so no single

SEO Agency Management

• Manage the day-to-day relationship with our SEO agency, holding and measurable organic growth.

Analytics & ROI

Own department-level analytics for all direct response spend

• Report regularly to leadership on performance against ROI goals, flagging risk areas and recommending budget shifts.
• Partner with the tech/data team to maintain and improve
• Work with the branding team to ensure direct-response campaigns are consistently updated with the latest creative assets, messaging, and offers.
• Coordinate with the Brand Manager to ensure brand consistency

What We're Looking For

• 7+ years of experience managing Google Ads and Local Services Ads at a meaningful budget scale
• Experience managing third-party lead vendors and holding them accountable to quality and cost benchmarks.
• Experience managing an external SEO agency or vendor relationship, including setting KPIs and evaluating performance.
• Strong analytical skills — comfortable building or interpreting ROI, CPL, and conversion reporting, and translating it into budget decisions.
• Experience with CRM-based lead tracking (Salesforce or similar) and call tracking platforms (CallRail or similar).
• Familiarity with conversion tracking infrastructure (GCLID, offline conversion imports) and Google Analytics/Search Console.
• A collaborative mindset — comfortable working closely with a branding team whose priorities and timelines differ from direct response's faster pace.
• Highly organized and comfortable owning budget, vendor, and agency relationships with real financial accountability.

Why Join Us

• High-Ownership Role: Direct accountability for a significant portion of the firm's marketing budget and case volume outcomes.
• Growth Opportunities: Join a firm investing heavily in marketing, with the ability to shape direct response strategy as the firm
• Collaborative Culture: Work alongside a motivated, supportive marketing team.
• Work-Life Balance: We believe strong work and a full life can coexist.
• Competitive Benefits: Including fully paid health, dental, and vision insurance, a generous PTO package, mental health days, and 401k