Marketing Manager

W3Global; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

W3Global is seeking a Marketing Manager for a law firm to integrate various marketing channels, manage outside vendors, and provide clear performance reporting. The role emphasizes ownership, accountability, and data-driven decision making in a Texas-based market.

The ideal candidate will have 5–10+ years of marketing experience, strong CRM and reporting skills, and a proven ability to collaborate with leadership, partners, and marketing partners.

Qualifications

• 5–10+ years of marketing experience including meaningful vendor management.
• Strong data and reporting skills with ability to build reliable reports for leadership.
• Ability to quickly master Lead Docket CRM and track marketing sources, intake performance, and ROI.
• Active experience using AI in day-to-day marketing work with tangible improvements.

Responsibilities

• Vendor management: serve as primary contact for vendors and ensure deliverables, deadlines, performance, and results.
• Marketing performance & reporting: own CRM and weekly/monthly scorecards, track inquiries, signed cases, referrals, and cost per signed case by channel.
• Marketing ROI optimization: analyze performance data, flag underperforming channels, and reallocate or adjust spend.
• Attorney referral pipeline: build systems to stay top of mind with Texas referring attorneys and grow lawyer referrals.
• Founder brand platform: support development of partner’s personal brand through content, speaking, media, and social initiatives.
• Community & Foundation visibility: increase visibility of the firm's community involvement and Family Foundation work.
• AI adoption: use AI for content creation, analysis, reporting, and workflow optimization; seek new AI-driven improvements.
• Marketing execution: translate founder strategy into execution and demonstrate performance.

Skills

Marketing experience

Data & reporting

CRM proficiency

AI fluency

Vendor management

Legal marketing experience

Ownership & execution

Collaborative approach

Tools

Lead Docket CRM

Job description

Job Description

Firm's marketing currently spans outside vendors supporting SEO, pay-per-click, social media, legal directories, and select print publications, along with intake tracking through the firm's CRM and lead management platform. While these individual pieces are working, the firm needs one person who can bring them together, create accountability, and provide a clear picture of marketing performance.

Summary

Firm's marketing currently spans outside vendors supporting SEO, pay-per-click, social media, legal directories, and select print publications, along with intake tracking through the firm's CRM and lead management platform. While these individual pieces are working, the firm needs one person who can bring them together, create accountability, and provide a clear picture of marketing performance. The Marketing Manager - Law Firm

Responsibilities

• Vendor Management: Serve as the primary point of contact for the firm's digital and print marketing vendors, holding outside partners accountable to deliverables, deadlines, performance, and results.
• Marketing Performance & Reporting: Master the firm's CRM and own weekly and monthly marketing scorecards, tracking inquiries, signed cases, cases the firm wanted but did not sign, referrals, marketing sources, and cost per signed case by channel.
• Marketing ROI Optimization: Analyze performance data to identify where marketing dollars are generating results, flag underperforming channels, and recommend where spending should be reduced, reallocated, or increased.
• Attorney Referral Pipeline: Build and manage systems that keep the firm top of mind with referring attorneys across Texas and support measurable growth in lawyer referral sources.
• Founder Brand Platform: Support the development of partner's personal brand through content, speaking opportunities, media, thought leadership, and management of select personal social media initiatives.
• Community & Foundation Visibility: Increase visibility for the firm's community involvement and the work of the company's Family Foundation.
• AI Adoption: Use AI regularly for content creation, competitor analysis, reporting, and workflow optimization while continuously identifying new ways AI can strengthen the firm's marketing operations.
• Marketing Execution: Translate the Founder's strategy and direction into consistent execution, taking ownership of implementation while using performance data to demonstrate what is, and is not, working.

Qualifications

• Marketing Experience: 5-10+ years of marketing experience, including meaningful experience managing outside vendors or agencies and holding partners accountable for performance.
• Data & Reporting Skills: Strong analytical skills with the ability to work confidently in CRM or lead-tracking platforms and build clear, reliable reports that leadership can use to make decisions.
• CRM Proficiency: Ability to quickly master the firm's Lead Docket CRM and use it to track marketing sources, intake performance, signed cases, referrals, and marketing ROI. Prior Lead Docket experience is a plus.
• AI Fluency: Demonstrated experience actively using AI in day-to-day marketing work, with the ability to provide concrete examples of how you have used it to improve content, analysis, reporting, or workflows.
• Vendor Management: Proven ability to coordinate multiple marketing partners, evaluate their performance, and ensure deadlines, deliverables, and results are consistently met.
• Legal Marketing Experience: Legal or personal injury marketing experience is a strong plus, but not required. The firm is ultimately looking for an exceptional marketer who can learn the business and deliver results.
• Ownership & Execution: Organized, direct, and low-ego, with the ability to take strategic direction from leadership and independently own execution, follow-through, and results.
• Collaborative Approach: Comfortable working closely with the Founder, Office Manager, intake team, and external marketing partners, including partnering with the Office Manager on budgets and the intake team on performance data.

Why You Should Work Here

• High-Impact Ownership: Take ownership of a marketing operation where your work directly influences how the firm allocates resources, attracts cases, and measures success.
• Quality Over Volume: Work in an environment where marketing success is measured by signed catastrophic cases and cost per signed case, not simply clicks, impressions, or lead volume.
• Direct Leadership Access: Work closely with the founder to translate his strategic direction into measurable marketing execution and provide the data needed to guide future decisions.
• AI-Forward Environment: Join a firm that expects AI to be embedded in everyday marketing operations and encourages continued experimentation with emerging technology.
• Visible Results: Build reporting systems, vendor accountability, referral initiatives, and marketing processes that allow you to clearly demonstrate the impact of your work.