Digital Marketing Manager

Big Brothers Big Sisters; St. Louis (MO); Hybrid; USD 47,000 - 52,000; Full time

Benefits offered by this job

Health and dental insurance

401(k) with match

Job summary

Big Brothers Big Sisters of Eastern Missouri is seeking a Digital Marketing Specialist to drive social media storytelling, email campaigns, and online content. You will manage graphics, website updates, and event media while collaborating with staff to advance the agency’s mission.

You will oversee campaigns, analyze performance, and ensure consistent branding across platforms, with flexible hours and some remote days.

Qualifications

• Bachelor's degree or 3+ years in digital marketing or communications.

Responsibilities

• Lead social media strategy & execution across platforms.
• Create, schedule, publish content and monitor analytics.
• Assist with email communications, newsletters, and subscriber lists.
• Support website content management and digital assets.
• Capture and edit event photos/videos in collaboration with Marketing.

Skills

Social media management

Content creation

Email marketing

Graphic design

Analytics & reporting

Project management

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Adobe Creative Cloud

InDesign

Procreate

Canva

WordPress

MailChimp

Google Analytics

CRM software

Workflow management tools

Job description

Big Brothers Big Sisters of Eastern Missouri is a growing organization and always focused on taking the best care of its many constituents. It is one of the largest affiliates in the nation, and for over 6 years is awarded as a leader in quality service. It focuses its services on youth ages 5-25. Our Mission: We partner with young people in their pursuit of a meaningful, stable, and independent life.POSITION PURPOSE: The primary goal of this position is to play a vital role in promoting the mission of Big Brothers Big Sisters of Eastern Missouri and growing our audience in our service region. This position will drive and execute digital marketing through social media, e-mail marketing, website content management, and other digital materials and deliverables. This role requires strong communication and relationship-building skills, exceptional organizational and project management skills, and a high degree of creative thinking. This role supports all agency efforts in marketing and communications, including working with colleagues inside and outside the department.CORE JOB RESPONSIBILITIESSOCIAL MEDIA CONTENT CREATIONLead Social Media Strategy & ExecutionCreating, scheduling, and publishing social media content across platformsUtilize unique and compelling storytelling and creative approaches for solid content, drive desired calls to action and engagementManage comprehensive social media schedule with attention to detail and workflows needed to meet deadlinesMonitor and report analytics to adjust strategies and meet key performance indicators and goalsASSIST WITH DIGITAL COMMUNICATIONSCoordination of Email Communications, Distribution, and ListsCompose, schedule, and audit event and other marketing communicationsRoutinely update email subscription listsAssist with building and sending a monthly email newsletterAssists with Web CommunicationsCompose, review, update, and proof text for the agency website and print communications as neededASSIST WITH DIGITAL ASSETS & EVENTSGraphic ElementsWork in concert with the Marketing Manager to support the creation of graphic elementsRoutinely review and assess internal marketing requests and develop project plans and assetsEvent Photography & VideographyWork in concert with the Marketing department to capture and develop photo and video assets from agency eventsTypical Profile of a Big Brothers Big Sisters Team Member:Someone who knows how to make things happen.A thinker who can participate in a team environment to create and execute new projects and goals.A self-starter who isn't afraid to work hard.Someone who understands what it means to \"take ownership\" and run with it.A planner who can map out the steps to success and follow through.Someone who is adaptable and quick on their feet.Someone who is curious - always on the lookout for the next opportunity, to create and/or improve.EDUCATION AND EXPERIENCEA bachelor's degree or a combination of three (3) + years of demonstrated digital marketing, marketing/communications and/or graphic design experience can substitute for the degreeProven creativity in digital marketing and/or social media project managementProven proficiency in graphic designKnowledge of integrated marketing communications strategies and best practiceMaintain knowledge of emerging trends, best practices, tools, and strategies to leverage social media platformsQUALIFICATIONSMaintains a strong connection with the mission of Big Brothers Big Sisters of Eastern MissouriAbility to work independently and collaboratively within a teamStrong planning and organization skillsFantastic customer service and interpersonal communication skillsStrong graphic design and written communication skillsProven track record of meeting deadlinesStrong cross-cultural communication skills, values diversity in all forms and maintains sensitivity to the culture and demographics of our service regionWORK ENVIRONMENT/PHYSICAL REQUIREMENTSRoutine office schedule environment, with regular remote days each weekFlexible work hours to meet the needs of schools, team members, and community leaders/organizationsMust have a car, valid driver's license, and state-required automobile insurance minimumsWilling and able to work evenings and weekends as requiredThe highest level of professionalism and customer service is always expectedTOOLS & TECHAdobe Creative Cloud, InDesign, Procreate, CanvaSocial Media - Facebook, Instagram, LinkedInMailChimp or similar email marketing platformWordPress or comparable web content management systemGoogle AnalyticsCustomer Relationship Management platform(s)Workflow management platformCompensation and BenefitsSalary will be based upon professional and academic experience (salary range $46,500-$52,000).401(k)-3% match per year following first year of employment..725 cents reimbursement on business miles and 100% of out-of-office parking for business meetings, etc.Immediate and 100% coverage on health and dental insurance.Life insurance, short-term and long-term disability insurance following the first ninety days of employment. 100% employer paid daily parking in covered garage.After 90 days, staff will receive 5 days of paid vacation and 10 days of paid vacation after one year of service.Accrue One (1) day per month of sick leave (can also be used for family illnesses)-can carry up to 30 days of sick leaveTwo (2) personal days per year following the first ninety days of employment.Annual raises based on performance, culture, and agency's abilityEleven (11) paid holidays.Equal Employment OpportunityBBBSEMO provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, sexual orientation, or non-disqualifying physical or mental handicap or disability.Americans with Disabilities ActApplicants as well as employees who are or become disabled must be able to perform the essential duties & responsibilities either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.www.bbbsemo.org - Find on Facebook, Twitter, and Instagram at @bbbsemo.