Digital Marketing Manager

Big Brothers Big Sisters of Eastern Missouri; St. Louis (MO); On-site; USD 47,000 - 52,000; Full time

Benefits offered by this job

Health and dental insurance

Parking

Paid vacation

Paid holidays

Sick leave

Personal days

401(k) match

Mileage reimbursement

Job summary

Big Brothers Big Sisters of Eastern Missouri seeks a Digital Marketing & Communications Specialist to drive social media, email campaigns, and website content. You will craft compelling stories, manage schedules, and report on analytics to meet KPIs.

Key duties include coordinating emails, updating the site, creating graphics, and capturing event photos/videos. This role supports the Marketing team and aligns with our mission to empower youth in our region.

Qualifications

• Bachelor's degree or 3+ years of digital marketing/communications and/or graphic design experience.
• Proven creativity in digital marketing and/or social media project management.
• Proven proficiency in graphic design and familiarity with marketing tools.

Responsibilities

• Create, schedule, and publish social media content across platforms.
• Coordinate email communications, distribution lists, and monthly newsletters.
• Review, update, and proof text for the agency website and print materials.
• Support creation of graphic elements and assets with the Marketing Manager.
• Capture and develop photo/video assets from agency events.

Skills

Digital marketing

Graphic design

Storytelling

Project management

Communication

Education

Bachelor's degree or 3+ years experience

Tools

MailChimp

WordPress

Google Analytics

Adobe Creative Cloud

Job description

Big Brothers Big Sisters of Eastern Missouri is a growing organization and always focused on taking the best care of its many constituents. It is one of the largest affiliates in the nation, and for over 6 years is awarded as a leader in quality service. It focuses its services on youth ages 5-25. Our Mission: We partner with young people in their pursuit of a meaningful, stable, and independent life.

POSITION PURPOSE:

The primary goal of this position is to play a vital role in promoting the mission of Big Brothers Big Sisters of Eastern Missouri and growing our audience in our service region. This position will drive and execute digital marketing through social media, e-mail marketing, website content management, and other digital materials and deliverables. This role requires strong communication and relationship-building skills, exceptional organizational and project management skills, and a high degree of creative thinking. This role supports all agency efforts in marketing and communications, including working with colleagues inside and outside the department.

Core Job Responsibilities

SOCIAL MEDIA CONTENT CREATION

Lead Social Media Strategy & Execution

• Creating, scheduling, and publishing social media content across platforms
• Utilize unique and compelling storytelling and creative approaches for solid content, drive desired calls to action and engagement
• Manage comprehensive social media schedule with attention to detail and workflows needed to meet deadlines
• Monitor and report analytics to adjust strategies and meet key performance indicators and goals

ASSIST WITH DIGITAL COMMUNICATIONS

Coordination of Email Communications, Distribution, and Lists

• Compose, schedule, and audit event and other marketing communications
• Routinely update email subscription lists
• Assist with building and sending a monthly email newsletter

Assists with Web Communications

• Compose, review, update, and proof text for the agency website and print communications as needed

ASSIST WITH DIGITAL ASSETS & EVENTS

Graphic Elements

• Work in concert with the Marketing Manager to support the creation of graphic elements
• Routinely review and assess internal marketing requests and develop project plans and assets

Event Photography & Videography

• Work in concert with the Marketing department to capture and develop photo and video assets from agency events

Typical Profile of a Big Brothers Big Sisters Team Member:

• Someone who knows how to make things happen.
• A thinker who can participate in a team environment to create and execute new projects and goals.
• A self-starter who isn't afraid to work hard.
• Someone who understands what it means to "take ownership" and run with it.
• A planner who can map out the steps to success and follow through.
• Someone who is adaptable and quick on their feet.
• Someone who is curious - always on the lookout for the next opportunity, to create and/or improve.

Qualifications

EDUCATION AND EXPERIENCE

• A bachelor's degree or a combination of three (3) + years of demonstrated digital marketing, marketing/communications and/or graphic design experience can substitute for the degree
• Proven creativity in digital marketing and/or social media project management
• Proven proficiency in graphic design
• Knowledge of integrated marketing communications strategies and best practice
• Maintain knowledge of emerging trends, best practices, tools, and strategies to leverage social media platforms

Qualifications

• Maintains a strong connection with the mission of Big Brothers Big Sisters of Eastern Missouri
• Ability to work independently and collaboratively within a team
• Strong planning and organization skills
• Fantastic customer service and interpersonal communication skills
• Strong graphic design and written communication skills
• Proven track record of meeting deadlines
• Strong cross-cultural communication skills, values diversity in all forms and maintains sensitivity to the culture and demographics of our service region

Work Environment/Physical Requirements

• Routine office schedule environment, with regular remote days each week
• Flexible work hours to meet the needs of schools, team members, and community leaders/organizations
• Must have a car, valid driver's license, and state-required automobile insurance minimums
• Willing and able to work evenings and weekends as required
• The highest level of professionalism and customer service is always expected

TOOLS & TECH

• Adobe Creative Cloud, InDesign, Procreate, Canva
• Social Media - Facebook, Instagram, LinkedIn
• MailChimp or similar email marketing platform
• WordPress or comparable web content management system
• Google Analytics
• Customer Relationship Management platform(s)
• Workflow management platform

Compensation And Benefits

• Salary will be based upon professional and academic experience (salary range $46,500-$52,000).
• 401(k)-3% match per year following first year of employment.
• .725 cents reimbursement on business miles and 100% of out-of-office parking for business meetings, etc.
• Immediate and 100% coverage on health and dental insurance.
• Life insurance, short-term and long-term disability insurance following the first ninety days of employment. 100% employer paid daily parking in covered garage.
• After 90 days, staff will receive 5 days of paid vacation and 10 days of paid vacation after one year of service.
• Accrue One (1) day per month of sick leave (can also be used for family illnesses)-can carry up to 30 days of sick leave
• Two (2) personal days per year following the first ninety days of employment.
• Annual raises based on performance, culture, and agency's ability
• Eleven (11) paid holidays.

Equal Employment Opportunity

BBBSEMO provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, sexual orientation, or non-disqualifying physical or mental handicap or disability.

Americans With Disabilities Act

Applicants as well as employees who are or become disabled must be able to perform the essential duties & responsibilities either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by‑case basis in accordance with applicable law.

www.bbbsemo.org - Find on Facebook, Twitter, and Instagram at @bbbsemo.