Digital Marketing Manager

Jobs via Dice; San Diego (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life and disability insurance

401(k) plan

Job summary

A dynamic digital advertising and brand strategy agency in San Diego is seeking a Digital Marketing Manager to lead their advertising initiatives. This role involves overseeing the advertising department, managing budgets, and developing strategic campaigns. Candidates should have a Bachelor's degree in Marketing or a related field and a minimum of 5 years of leadership experience in advertising. The position offers a growth opportunity in a fast-paced environment with comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of senior advertising or marketing leadership experience.
• Strong analytical skills with a focus on profitability and data-driven decisions.

Responsibilities

• Lead the strategic vision and performance of advertising initiatives.
• Manage department budgets and resource planning.
• Develop, execute, and optimize advertising campaigns.

Skills

Leadership

Analytical skills

Communication

Budget Management

Education

Bachelor's degree in Marketing or Business

Tools

Google Workspace

Microsoft Office (Excel)

Job description

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Description

We are recruiting for a dynamic, growing digital advertising and brand strategy agency in San Diego that specializes in providing digital advertising solutions and growth strategies for clients selling products on Amazon.

Responsibilities

• Lead the strategic vision, execution, and performance of the advertising initiatives, ensuring alignment with business goals.
• Oversee the entire Advertising department, including budget management, resource allocation, and team development.
• Set KPIs, long-term goals, and innovative initiatives for the department.
• Manage department budgets, forecasts, and resource planning to maximize ROI.
• Provide leadership and mentorship to managers and team members.
• Develop, execute, and optimize advertising campaigns to achieve performance metrics.
• Analyze campaign data to generate insights and refine strategies.
• Stay updated on industry trends and emerging technologies to implement new advertising strategies.
• Lead cross-functional initiatives to improve advertising processes.
• Recruit, develop, and evaluate talent within the team.
• Promote a culture of high performance and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 5+ years of senior advertising or marketing leadership experience.
• Proven success in leading high-performing teams and managing advertising strategies.
• Experience with budgeting, resource allocation, and performance management.
• Strong analytical skills with a focus on profitability and data-driven decisions.
• Proficiency in Google Workspace and Microsoft Office, especially Excel/Google Sheets.
• Excellent communication and leadership skills.
• Ability to adapt quickly to changing priorities.

Additional Info

Robert Half is a leading talent solutions firm, offering contract, temporary, and permanent roles across various fields. We provide top jobs, benefits, and training. All applicants must be authorized to work in the U.S. Benefits include medical, dental, vision, life, disability insurance, and 401(k).

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development

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