Digital Marketing Manager

RxSense; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading healthcare technology company is seeking a Digital Marketing Manager in New York City. The role involves optimizing and developing paid digital marketing channels. Ideal candidates are passionate about performance marketing and eager to grow in a collaborative environment.

Qualifications

• 3-5 years of Performance Marketing / Digital Marketing experience.
• Knowledge of various paid acquisition channels and ad platforms.

Responsibilities

• Manage day-to-day operations of App Acquisition channels.
• Launch and manage campaigns across multiple ad platforms.
• Collaborate with teams to develop core strategies for digital performance.

Skills

Performance Marketing

Digital Marketing

Analytical Skills

Communication

Tools

Google Analytics

AppsFlyer

Google Tag Manager

Tableau

Job description

Join to apply for the Digital Marketing Manager role at RxSense.

RxSense is a leading healthcare technology company delivering innovative solutions for pharmacy benefits and prescription savings. Our enterprise platform brings transparency, flexibility, and efficiency to pharmacy benefit management, helping clients streamline operations and enabling consumers to save on prescriptions. By integrating intelligence across the pharmacy ecosystem, RxSense makes cost-effective healthcare more accessible. Our solutions support PBMs, pharmacies, and individuals in modernizing operations, reducing costs, and improving outcomes.

RxSense also owns and operates SingleCare, a free prescription savings service that offers consumers access to consistently low prices on prescription drugs through partnerships with major pharmacies and grocers, including CVS, Walgreens, Walmart, Kroger, and Albertsons. SingleCare has helped millions save over $11 billion on medications.

Our company has earned prestigious awards such as Fast Company's Most Innovative Companies, Forbes' Top Startup Employers, Modern Healthcare's Best Places to Work in Healthcare, and Inc's Best in Business and Best Workplaces.

Position Summary

We are seeking a highly motivated, goal-oriented, and dedicated Digital Marketing Manager to join our fast-paced team in New York City, NY. This role involves managing and optimizing paid digital marketing channels, collaborating with cross-functional teams, and leading projects to enhance digital performance and growth. You will create, implement, and run paid acquisition campaigns, define strategies, and manage vendor relationships.

Essential Duties And Responsibilities

1. Own and manage daily operations of the App Acquisition channels (paid & organic).
2. Manage and execute the roadmap for App Store Optimization (ASO).
3. Launch and oversee campaigns across platforms like Paid Social, YouTube, Display, and App.
4. Manage Web SEM campaigns, ensuring they meet performance goals.
5. Collaborate with content, product, engineering, and analytics teams to improve strategies and reporting.
6. Use data and insights for decision-making under pressure.
7. Conduct and analyze testing to optimize campaigns.
8. Assist in budget planning and monitor key metrics for channel performance.

Qualifications

• 3-5 years of experience in Performance/Digital Marketing, preferably in e-commerce or healthcare.
• Knowledge of paid acquisition channels (SEM, Paid Social, Display, Video, Affiliate) and platforms (Google Ads, Meta, TikTok).
• Expertise in paid App marketing and ASO.
• Experience with influencer and affiliate marketing is a plus.
• Proficient in analytics tools like Google Analytics, AppsFlyer, Google Tag Manager, Tableau.
• Experience with MMM is a plus.
• Strong analytical, communication, and data interpretation skills.

RxSense values diversity and is an Equal Opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, disability, or veteran status.