Senior Digital Marketing Manager (Paid Media)

Advice Media; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior Digital Marketing Manager (Paid Media) to lead client-facing campaigns focused on elective healthcare practices. The role requires expertise in Google Ads and PPC strategy, along with strong analytical skills and client communication. The ideal candidate will have a proven track record in managing substantial ad budgets and delivering high ROI through innovative marketing strategies. Join a dynamic team that values diversity, transparency, and continuous growth in a collaborative environment.

Qualifications

• 10+ years of experience in PPC management and campaign development.
• Proven experience managing at least $250,000/year in Google Ads spend.
• Fluent in spoken and written English.

Responsibilities

• Lead virtual and face-to-face calls with U.S.-based clients.
• Develop and manage high-performing Google Ads and Facebook Ads campaigns.
• Conduct keyword research, audience targeting, and A/B testing.

Skills

PPC Management

Google Ads

Facebook Ads

Strategic Thinking

Client Communication

Analytical Skills

Tools

Google Ads Editor

Google Analytics

Google Tag Manager

Whatagraph

Unbounce

Zendesk

Job description

“If you want to work hard and pursue excellence, you might be right for our team.”
- Vince Lombardi

About the Role:

We are seeking a seasoned and results-driven Senior Digital Marketing Manager (Paid Media), also designated internally as Senior PPC Strategist, to join our high-performance digital marketing team. This is a client-facing, leadership-level role that demands expert knowledge in Google Ads, strategic thinking, hands-on execution, and deep familiarity with elective medical advertising. The ideal candidate has mastered PPC platforms, understands how to communicate value to clients, resolve campaign challenges, and uncover new growth opportunities.

Key Responsibilities:

1. Lead virtual and face-to-face calls with U.S.-based clients, building trust through performance insights, strategic recommendations, and transparent communication.
2. Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices.
3. Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI.
4. Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways.
5. Create and optimize landing pages using Unbounce, including custom code implementation and troubleshooting.
6. Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support.

Client Relationship & Growth:

1. Clearly communicate campaign challenges and setbacks, including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns.
2. Identify and articulate wins and upsell opportunities, including service add-ons, budget increases, or expansion into new platforms.
3. Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuances.

Compliance & Ad Policy Management:

1. Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed.
2. File necessary medical certifications and documentation for regulated treatments.
3. Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impact.

Technical & Analytical Proficiency:

1. Implement advanced tracking through Google Tag Manager, ensuring pixel accuracy, event tracking, and CRM integration.
2. Maintain precise UTM parameters, conversion goals, and cross-platform tracking.
3. Work closely with design and dev teams to align landing page structure with ad messaging.

Minimum Requirements:

1. 10+ years of experience in PPC management, campaign development, and optimization.
2. Proven experience managing at least $250,000/year in Google Ads spend.
3. Background in elective medical advertising: plastic surgery, ophthalmology, dental, or medical weight loss.
4. Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences).
5. Strong Facebook Ads management skills.
6. Fluent in spoken and written English with a general American accent.
7. Available to work a full U.S. PST daytime shift.
8. Proficient with:
   • Google Ads Editor, Google Analytics, GTM, Looker Studio
   • Whatagraph for reporting
   • Unbounce for landing page creation and script editing
   • Zendesk for ticketing, documentation, and client support management

Preferred Qualifications:

1. Google Ads and Meta Blueprint certifications.
2. Familiarity with HIPAA-compliant tools and call tracking platforms.
3. Experience using marketing CRMs (e.g., HubSpot, HighLevel).
4. Previous agency experience servicing U.S.-based healthcare clients.

MyAdvice

"We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”

MyAdvice empowers business owners and professionals to increase their revenue by attracting and retaining more clients through digital marketing. The SaaS-based platform enables hands-on control and visibility into performance of online marketing activities, backed by 20+ years of best practices and expertise on how to maximize those efforts. MyAdvice’s six-stage Pyramid of Success provides a proven step-by-step plan for how and when to implement growth-oriented marketing tactics for greatest impact, including website design and maintenance, local directories, client reviews, social media, search engine optimization (SEO), and paid advertising. Learn more at myadvice.com.

We are committed to diversity and inclusion, valuing its importance to our success. Our team thrives on our employees' unique experiences to propel creative solutions. We aspire to continue building our diverse team, including groups traditionally underrepresented. We believe skills can be taught, and strongly encourage individuals of all backgrounds who believe they are a good fit to apply.

MyAdvice is a performance-based, data-driven company that has experienced tremendous growth within the last year. Our values include transparency, teamwork, relentless effort, and intellectual honesty. We support continuous education, career development, and work/life balance in a casual, collaborative environment. With MyAdvice, you will be a valued and integral member of our team, with ongoing investment in your growth.