Digital Marketing Manager

Shake Shack; New York (NY); On-site; USD 98,000 - 130,000; Full time

Job summary

Join a leading hospitality brand as a Digital Marketing Manager, where you'll manage paid media and cash back programs, driving traffic and revenue. Collaborate with teams to execute innovative marketing strategies in a fun, inclusive environment.

Benefits

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Medical, Dental, and Vision Insurance

401k Plan with Company Match

Paid Time Off

Paid Parental Leave

Access to Employee Assistance Program

Flexible Spending and Dependent Care Accounts

Qualifications

• 3+ years of hands-on performance media experience.
• Experience managing an agency or team.
• Solid understanding of social and programmatic ad platforms.

Responsibilities

• Collaborate and build full-funnel media plans.
• Manage daily performance optimization.
• Work with finance partners for budgeting and forecasting.

Skills

Analytical

Problem-Solving

Communication

Education

Bachelor's Degree

Tools

Microsoft Excel

GA4

Tableau

Job description

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Join to apply for the Digital Marketing Manager role at Shake Shack

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Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations.

In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more!

This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.

Job Responsibilities And Duties

Media Planning & Execution

• Collaborate and build full-funnel media plans with our media partners
• Oversee end-to-end execution including briefs, assets, tagging, and any other requirements
• Manage daily performance optimization to hit annual targets
  
  
  

AOR and Vendor Management

• Day-to-day point of contact
• Lead weekly vendor calls to discuss performance and develop action plans based on learnings
• Hold partners accountable for performance and deliverables while managing needs and requirements
  
  
  

Finance & Budgeting

• Work with finance partners for budgeting, forecasting, and in-campaign spend tracking
• Responsible for accruals and invoicing process
  
  
  

Technology

• Act as the primary POC with our vendors and Martech team to advance solutions and capabilities
• Manage ad hoc technical resolutions
  
  
  

Analytics and Reporting

• Work with internal/external partners to build and maintain reporting
• Regularly monitor and analyze performance to make recommendations that meet goals and KPIs
• Deliver weekly/monthly/quarterly performance reports to key stakeholders
  
  
  

Innovation

• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation
• Stay up to date on digital marketing trends, best practices, and technologies
• Build strong relationships with internal teams including Lifecycle, Brand, Organic Social, Martech, Design/Creative, Insights, and Finance
  
  
  

Required

Knowledge, Skills, Abilities

• 3+ years of hands-on performance media experience
• 3+ years of relevant analytical experience
• 3+ years of managing an agency or team
• Solid understanding of social and programmatic ad platforms including back-end tracking
• Experience budget, accruing, and reconciling invoices
  
  
  

Preferred

• Experience conducting tests including incrementality, A/B, multi-variant, etc.
• Experience with an MMM, lift studies, foot traffic measurement solutions
• High-proficiency with Microsoft Excel specifically for building reports and some data trend analysis views
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills for all levels of an organization
• Ability to work independently and as part of a team
• Detail-oriented and highly organized
• Effectively manage time across competing priorities to meet deadlines and deliver high-quality results
• Experience with an MMP, GA4, Tableau, Cardlytics, Epsilon a plus
• Experience at a digital media agency or QSR or retail brand, a plus
• Hands-on experience or knowledge of card-linked programs, a plus
  
  
  

Education Requirements

Bachelor's Degree or equivalent work experience

Benefits At Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities
• Eligibility criteria applies
  
  
  

Pay Range - $98,928.00 - $129,888.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Restaurants, Retail, and Food and Beverage Services

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