Digital Marketing Manager

Ascendo Resources; Jacksonville (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Ascendo Resources in Jacksonville, FL is seeking an experienced Digital Marketing Manager to own the full digital ecosystem, driving lead generation, brand visibility, and customer engagement. This hands-on role spans website management, email campaigns, SEO, social media, content, analytics, and marketing automation.

You will optimize WordPress-based web properties, develop SEO initiatives, build targeted email programs, and implement campaigns across channels with a consistent message and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related discipline preferred.
• 5+ years of experience in digital marketing, B2B marketing, demand generation, product marketing, or a related field.
• Hands-on experience managing websites through WordPress or a similar CMS.
• Working knowledge of SEO, including keyword strategy, content optimization, technical considerations, and performance tracking.
• Experience using HubSpot or another marketing automation/email marketing platform.

Responsibilities

• Manage and continuously improve the company’s digital presence across web, email, social media, and online marketing channels.
• Maintain and update the company website, including content, product information, campaign pages, and conversion-focused landing pages.
• Develop and execute SEO initiatives designed to improve organic visibility and attract qualified traffic.
• Build and manage email marketing campaigns, audience segmentation, automated workflows, and lead-nurturing programs.
• Create and execute social media plans, including content calendars, publishing schedules, audience engagement, and campaign measurement.

Skills

Digital marketing

B2B marketing

Demand generation

Product marketing

Content marketing

Education

Bachelor's degree in Marketing/ Communications / Business / Digital Media

Tools

WordPress

SEO

HubSpot

Hootsuite

Sprout Social

Google Analytics

Google Search Console

Job description

We are partnering with a growing B2B organization in Jacksonville that is seeking an experienced Digital Marketing Manager to take ownership of its digital marketing channels and help strengthen lead generation, brand visibility, and customer engagement.

This is a hands-on role for someone who enjoys managing the full digital ecosystem rather than focusing on just one area of marketing. The ideal candidate will be comfortable working across website management, email campaigns, SEO, social media, digital content, analytics, and marketing automation.

What You'll Be Responsible For

• Manage and continuously improve the company’s digital presence across web, email, social media, and online marketing channels.
• Maintain and update the company website, including content, product information, campaign pages, and conversion-focused landing pages.
• Manage a WordPress-based website and coordinate updates that improve usability, performance, and the overall customer experience.
• Develop and execute SEO initiatives designed to improve organic visibility and attract qualified traffic.
• Conduct keyword research and optimize website content, page structure, and other on-page SEO elements.
• Build and manage email marketing campaigns, audience segmentation, automated workflows, and lead-nurturing programs.
• Use HubSpot or a comparable marketing automation platform to manage campaigns and evaluate engagement.
• Create and execute social media plans, including content calendars, publishing schedules, audience engagement, and campaign measurement.
• Coordinate digital messaging across multiple channels so campaigns have a consistent look, message, and objective.
• Partner with sales and internal subject-matter experts to create content that supports products, customer education, and business development.
• Monitor website traffic, campaign activity, email performance, lead generation, social engagement, and other digital KPIs.
• Build reports and dashboards that translate marketing data into clear business insights.
• Identify opportunities to improve conversion rates, customer journeys, digital campaigns, and marketing processes.
• Stay current with evolving digital platforms, SEO practices, marketing technologies, and industry trends.

What We're Looking For

• 5+ years of experience in digital marketing, B2B marketing, demand generation, product marketing, or a related field.
• Strong hands-on experience managing websites through WordPress or a similar CMS.
• Working knowledge of SEO, including keyword strategy, content optimization, technical considerations, and performance tracking.
• Experience using HubSpot or another marketing automation/email marketing platform.
• Experience managing professional social media programs through tools such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with Google Analytics, Google Search Console, and digital reporting tools.
• Ability to interpret marketing performance data and use the findings to improve campaigns.
• Strong writing and editing skills across web, email, social media, and campaign content.
• Excellent organization and project-management skills with the ability to manage multiple initiatives at once.
• Understanding of digital customer journeys, lead generation, conversion strategy, and integrated marketing campaigns.
• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related discipline preferred; relevant experience may be considered in place of a degree.

Preferred Background

Experience within a manufacturing, industrial, technical product, equipment, or other B2B environment is highly desirable.

Candidates who have worked in growing organizations where they have been expected to be both strategic and hands-on will likely transition well into this position.

Why Consider This Opportunity?

This position offers the opportunity to have meaningful ownership over a company’s digital marketing strategy rather than simply supporting individual campaigns. You will work closely with multiple areas of the business and have direct visibility into how digital marketing contributes to customer engagement, lead generation, and company growth.

The organization offers competitive compensation, benefits, professional development opportunities, and the chance to join a growing business where new ideas and measurable results are valued.

Equal Opportunity Employer

Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.