Digital Marketing Manager

Highgate Hotels L.P.; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Highgate Hotels L.P. is seeking a Digital Marketing Manager to craft and maintain digital marketing strategies, evaluating customer feedback, market conditions, and competitors to implement effective campaigns.

You will coordinate web, SEO/SEM, email, social media, and display activities to enhance the hotels’ image. The role requires leading SEO/SEM, marketing databases, and PPC campaigns, with strong analytics to drive ROI and KPI outcomes.

Qualifications

• Proven working experience in digital marketing within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Highly creative with ability to identify target audiences and devise digital campaigns.
• Creating and maintaining client relationships.
• Coaching and subordinate involvement.
• Managing processes.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Able to develop budgets.
• Familiar with financial planning and strategy.

Responsibilities

• Develops digital marketing strategy by studying indicators, market demand, and competition.
• Plans and executes web, SEO/SEM, email, social media, and display campaigns.
• Designs, builds, and maintains social media presence.
• Measures and reports ROI and KPIs for campaigns.
• Identifies trends and optimizes spend and performance.
• Brainstorms new and creative digital growth strategies.
• Plans and measures experiments and conversion tests.
• Collaborates with teams to create landing pages and optimize UX.
• Utilizes analytics to evaluate end-to-end customer experience across channels.
• Identifies conversion points and optimizes user funnels.
• Manages OTA vendors and agency relationships.
• Communicates digital plans across organization.

Skills

Digital marketing

SEO/SEM

Email marketing

Social media

PPC advertising

A/B testing

Web analytics

Landing pages

Funnel optimization

Budgeting

Marketing research

Client relationships

Leadership

Coaching

Tools

Google Analytics

NetInsight

Omniture

WebTrends

SEMRush

Job description

Compensation Type

Yearly

Location

Highgate Corporate Offices Irving, TX

Overview

The Digital Marketing Manager is responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Digital Marketing Manager will help coordinate and execute all digital marketing, advertising, promotional activities and social media campaigns.

Responsibilities

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Manage OTA Vendors and agency relationships.
• Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
• Develop e-Commerce business plans and recommend annual budgets per hotel
• Schedule and coordinate photo shoots with company approved photographers as needed. Ensure all website photography is updated and showcases the hotel appropriately

Qualifications

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy