Digital Marketing Manager

Florvets Structures; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading construction company in Houston is seeking a Digital Marketing Manager to enhance its online presence. This full-time role requires a Bachelor's degree in Marketing and 5+ years of digital marketing experience, particularly in the construction industry. Responsibilities include developing strategies to boost brand awareness and campaign performance analysis. The position offers a competitive salary and benefits package.

Qualifications

• Minimum of 5 years of experience in digital marketing, preferably in the construction industry.
• Proven track record of developing and implementing successful digital marketing strategies.
• Excellent analytical skills and the ability to interpret data.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness.
• Manage all digital marketing channels including SEO, PPC, and content marketing.
• Analyze and report on the performance of digital marketing campaigns.

Skills

Digital Marketing

SEO

PPC

Social Media Management

Email Marketing

Data Analysis

Project Management

Communication Skills

Education

Bachelor's degree in Marketing, Communications or related field

Job description

Florvets Structures is a leading construction company based in Houston, Texas. We specialize in designing and building commercial and industrial structures for a wide range of clients. Our team is committed to delivering high-quality, innovative and sustainable solutions that meet our clients' needs and exceed their expectations.

Overview

We are looking for a highly experienced Digital Marketing Manager to join our team and help us drive our online presence and brand awareness. The ideal candidate will have a strong background in digital marketing and a passion for the construction industry.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, drive website traffic and generate leads
• Manage all digital marketing channels including social media, email marketing, SEO, PPC and content marketing
• Create and manage digital marketing campaigns, including budget allocation, tracking and reporting
• Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth
• Collaborate with the sales team to create targeted campaigns and support lead generation efforts
• Analyze and report on the performance of digital marketing campaigns and make recommendations for optimization
• Manage relationships with external agencies and vendors to ensure high-quality and timely delivery of digital marketing initiatives
• Stay informed about new digital marketing tools and technologies, and make recommendations for their implementation
• Monitor and maintain the company's online reputation through social media and review platforms
• Work closely with the marketing team to develop and implement integrated marketing campaigns across all channels
• Stay up-to-date with digital marketing best practices and make recommendations for continuous improvement

Qualifications

• Bachelor's degree in Marketing, Communications or related field
• Minimum of 5 years of experience in digital marketing, preferably in the construction industry
• Proven track record of developing and implementing successful digital marketing strategies
• Experience managing and optimizing digital marketing campaigns across multiple channels
• Strong understanding of SEO, PPC, email marketing, social media and content marketing
• Excellent analytical skills and the ability to interpret data to make informed decisions
• Strong project management skills and the ability to manage multiple projects simultaneously
• Excellent communication skills, both written and verbal
• Self-motivated, proactive and able to work independently as well as in a team environment
• Knowledge of construction industry trends and terminology is a plus

Location

This position is based in Houston, Texas, United States.

This is a full-time, permanent position with a competitive salary and benefits package.

If you are a results-driven digital marketing professional with a passion for the construction industry, we want to hear from you! Join our team at Florvets Structures and help us take our digital marketing efforts to the next level. Apply now!