Digital Marketing Manager

Venterra Realty; Houston (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

Venterra Realty is seeking a hands-on Digital Marketing Manager in Houston to support property-level demand generation, campaigns, website content, email, social, video, and analytics across the portfolio.

The ideal candidate will be tech-forward, highly organized, and able to move quickly across email, web updates, social posts, and campaign QA while coordinating with property teams to align with pricing strategies and revenue goals.

Qualifications

• Experience in real estate or multi-location/local-market businesses.
• Hands-on experience executing digital marketing campaigns and content.
• Strong writing skills for email, web, ads, social, landing pages, and video scripts.
• Comfort using AI tools and prompts to speed copywriting, scripting, and content planning.
• Attention to detail in campaign setup, links, UTM tracking, and brand compliance.

Responsibilities

• Execute daily updates for digital campaigns and adjust creative assets, targeting, and tracking based on data and property needs.
• Serve as digital contact for watch-list properties; prepare observations for leadership and execute approved actions.
• Create on-page content, campaign copy, emails, social messaging, and short-form video concepts; draft briefs and test variants.
• Schedule and manage social media content; ensure profiles are current and compliant; monitor engagement.
• Build, test, send email campaigns; manage segments and monitor metrics for improvements.
• Update websites, landing pages, and forms; deliver reporting on traffic, leads, cost, and trends; perform QA before launches.
• Collaborate with Marketing leadership on PR opportunities; draft basic PR materials and repurpose content across channels.

Skills

Real estate experience

Content creation

Copywriting

AI tools

Analytical mindset

Cross-functional collaboration

Tools

Google Ads

GA4

Google Tag Manager

Google Search Console

CRM & marketing automation

CMS & landing pages

Email marketing platforms

Social media tools (Sprout Social, Hootsuite)

Job description

Overview

Location:

Houston, TX

The Digital Marketing Manager is a hands-on digital marketing role responsible for supporting property-level demand generation, campaign execution, website content, email marketing, light social media execution, short-form video support, reporting assistance, and day-to-day digital optimization across the portfolio.

The ideal candidate is a nimble, tech-forward, highly organized digital marketer who enjoys moving quickly, creating content, solving problems, and supporting multiple communities at once. They are comfortable jumping from an email campaign to a website update to a social post to a video script to a campaign QA check without losing track of the details.

Multifamily experience is highly preferred, but experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or other multi-location businesses is also highly relevant.

Key Responsibilities Digital Campaign Execution Support

• Implement daily updates for all digital campaigns
• Make approved changes to campaigns, creative assets, targeting, and tracking based on property needs and performance data.
• Support budget adjustments and campaign modifications.
• Monitor campaign performance and flag significant changes.
• Coordinate with agencies and partners to ensure timely completion of tasks.
• Operate in close alignment with Revenue Management and Asset Management to ensure all digital actions directly support current pricing strategy, demand needs, and revenue objectives.

Property Watch List and Community Support

• Act as primary digital contact for watch list properties and community-specific marketing requests.
• Review property metrics and prepare observations for leadership.
• Execute approved actions such as content, website, and campaign updates.
• Track and document all property-level digital requests.

Content, Video, and Creative Production

• Create on-page content, campaign copy, email drafts, and social messaging.
• Develop short-form video concepts and creative briefs.
• Use AI tools to draft and refine marketing materials.
• Edit for accuracy, brand voice, compliance, and clarity.
• Produce multiple versions of creative content for testing.

Social Media Execution and Profile Support

• Schedule and manage social media content aligned with property needs.
• Ensure profiles remain current, accurate, and compliant.
• Monitor social engagement and elevate sensitive issues appropriately.

Email Marketing Execution

• Build, test, and send targeted email campaigns.
• Manage segments, monitor metrics, and suggest improvements for review.

Website, Landing Page, Reporting, and QA

• Update web pages, landing pages, and forms as needed.
• Review content accuracy and elevate technical or performance issues.
• Deliver timely reporting on demand metrics (traffic, leads, cost, and trends) to support pricing strategy, leasing execution, and capital allocation decisions.
• Aggregate, validate, and summarize performance data to ensure reporting consistency and accuracy across properties.
• Conduct QA checks before launches.

PR and Local Visibility Support

• Partner with Marketing leadership on press-worthy opportunities, ensuring messaging is brand-aligned, accurate, and appropriate for the audience.
• Draft basic PR-support materials such as local story briefs, event recaps, award blurbs, community announcements, website updates, social posts, email content, and talking points.
• Repurpose approved PR and community visibility moments across digital channels, including website content, social media, email campaigns, landing pages, and short-form video concepts.
• Flag sensitive, reputational, resident, media, or crisis-related matters to the appropriate leader rather than independently managing PR responses.

Required Qualifications

• Experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or multi-location/local-market businesses.
• Hands-on experience executing above
• Strong writing skills with the ability to create clear, polished, brand-aligned copy quickly across email, web, ads, social media, landing pages, and video scripts.
• Comfortable using AI tools and structured prompts to accelerate copywriting, video scripting, content planning, campaign ideation, social content, and creative variations.
• Strong attention to detail, especially around campaign setup, links, UTM tracking, copy accuracy, brand standards, social profile accuracy, and compliance.
• Ability to move quickly, manage multiple requests, and stay organized in a fast-paced, high-volume environment.
• Strong analytical curiosity with the ability to review performance data, identify trends, and flag potential issues.
• Strong communication skills and ability to work with Marketing, Sales, Operations, agencies, vendors, and internal partners.
• Basic understanding of PR, local publicity, community storytelling, and how to translate property or brand moments into digital marketing content.

Technical Expectations

• Hands-on experience with HEAP Google Ads, GA4, Google Tag Manager, Google Search Console, and/or similar reporting tools.
• Experience with CRM and marketing automation platforms, including email campaign creation, list segmentation, campaign tracking, and source attribution.
• Familiarity with CMS and landing page platforms, including content updates, page edits, form updates, landing page creation, and conversion path QA.
• Experience using email marketing platforms to build, test, schedule, deploy, and report on campaigns.
• Experience with social media management and scheduling tools such as Sprout Social, Hootsuite, Meta Business Suite, Later, or equivalent platforms.
• Comfort using AI tools for copywriting, video scripting, content planning, campaign ideation, social content development, creative testing, and workflow acceleration.
• Basic understanding of UTM tracking, pixels, conversion events, campaign naming conventions, tagging QA, and reporting accuracy.
• Ability to use creative, video, or social content tools to support short-form video planning, basic editing coordination, creative briefs, and content development.
• Familiarity with tools or workflows for monitoring local mentions, organizing PR opportunities, and repurposing approved PR content across digital channels.

Company Overview

Venterra Realty is a growing developer, owner, and operator of multifamily apartments with 90 mixed‑use and multifamily communities across 22 major US cities. Over 50,000 people and more than 10,000 pets call Venterra "home"! The Venterra Team is focused on achieving excellence in serving its three major stakeholders: residents, employees, and investors. Venterra has enjoyed tremendous growth and financial success over its 24-year history. This success has been achieved through the exceptional commitment and dedication of Venterra's approximately 950 team members. Find out more about Venterra Realty and its award-winning company culture at Venterra.com. We’re thrilled to be recognized as a leading workplace with numerous prestigious awardsyear after year! US Awards:

US Awards

• 2025 Best Workplaces in Real Estate
• 2025 Best Medium Workplaces
• FortuneBest Workplaces in Texas List

Canada Awards

• 2025 Best Workplaces forProfessional Development
• 2025 Best Workplaces for Inclusion
• 2025 Best Workplaces for Mental Wellness 2025
• 2025 Best Workplaces in Canada
• 2025 Best Workplaces with Most Trusted Executive Team
• 2025 Best Workplaces forYoung Talent
• 2025 Best Workplaces in Real Estate & Property Development 2025

Explore our communities at VenterraLiving.com, and visit Venterra.com to learn more about how we’re out-caring the competition by staying true to our value proposition: "We care more about renter experiences, which drives superior results."

Venterra Realty is an equal opportunity employer. Accessibility accommodations are available on request for candidates taking part in all stages of the selection process.

Work Authorization Requirement

Applicants must be legally authorized to work in the United States at the time of application and throughout employment. The company does not provide visa sponsorship for this role.