Digital Marketing Manager

Boomtown New Orleans; Harvey (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Boomtown New Orleans is seeking a marketing-focused Social Media Specialist to manage organic channels and storytelling across Instagram, Facebook, TikTok, and X.

You will plan, shoot, curate, and edit engaging content showcasing on-property experiences, attend events, and collaborate with Paid Social and influencer partners to maximize cross-channel impact.

Strong writing, analytics, and CMS skills are required to maintain timely, brand-consistent content and responsive community management.

Qualifications

• Bachelor's degree required in marketing/communications/digital media or equivalent.
• 2–3+ years managing organic social media channels, digital marketing, or content creation.
• Portfolio with storytelling, copywriting, photography and short-form video (Reels, TikToks).
• Proficiency with major social platforms and native creator tools; strong written skills.

Responsibilities

• Develop and execute an organic social media strategy across Instagram, Facebook, TikTok, and X.
• Plan, shoot, curate, and edit visually compelling content capturing on-property guest experiences.
• Attend events to capture live content and elevate brand storytelling.
• Collaborate with Paid Social and influencer partners for cross-channel impact.
• Monitor engagement, manage online reputation, and respond to guest feedback.
• Track metrics, deliver regular reporting, and translate data into actionable improvements.

Skills

Social strategy

Content creation

Community management

Analytics

SEO basics

Adobe Creative Suite

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Sprout Social

Hootsuite

Social Studio

Canva

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Job description

• Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.

WE LOVE OUR WORK.

“Pending Regulatory Approval”

• Content Development & Social Media Strategy
• Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.

Plan, shoot, curate, and edit visually compelling photo and video content capturing the on-property guest experience across dining, hotel, entertainment, events, and promotions.

Attend property events, entertainment activations, and promotions to capture live content, engage with guests, and elevate brand storytelling.

• Partner with the Paid Social Media team to align organic efforts with paid advertising campaigns for maximum cross-channel reach and campaign synergy.
• Research, identify, coordinate, and manage relationships and events with relevant social media influencers.
• Coordinate with on‑property operational departments (Food & Beverage, Hotel Operations, Entertainment, and Human Resources) to source stories and maintain an accurate, robust content calendar.
• Community Management & Online Reputation
• Oversee the property’s digital presence through daily active community management, engaging with audience comments, tags, and direct messages promptly and thoughtfully.
• Monitor, manage, and respond to guest reviews across online platforms (e.g., TripAdvisor, Google Reviews, Yelp), striving to maintain a 90%+ response rate.
• Escalate critical guest feedback and sentiment insights to property executive leadership and department heads to support continuous guest service improvements.
• Provide an upbeat, welcoming guest presence during on‑property events, promotions, and content capture.
• Digital, Web & Creative Production
• Maintain and update property websites, landing pages, promotional information, and event schedules to ensure timely, accurate, and search‑optimized (SEO) content.
• Produce and resize basic in‑house promotional graphics and digital collateral using tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Partner with the Corporate Design Studio and enterprise teams for access to brand assets, rights usage, and high‑production photo/video shoots.
• Track, analyze, and deliver regular reporting on social media performance and web analytics, translating data into actionable insights for creative and tactical improvements.
• Public Relations & Marketing Operations
• Support property public relations initiatives, including drafting press releases, coordinating media correspondence, and assisting with on‑site media visits for major campaigns and property events.
• Assist in managing general marketing support services across advertising, internal cross‑departmental requests, and creative projects.

Submit and manage project requests and timelines within departmental project management software (e.g., InMotion).

• Assist with departmental budget tracking, monitoring expenses within area of responsibility, and identifying potential variances to leadership.
• Ensure all marketing initiatives and published content adhere to company brand standards, internal policies, and relevant gaming/jurisdictional regulatory compliance.

BRING US YOUR BEST.

Education: Bachelor’s Degree (B.A./B.S.) in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field (or an equivalent combination of education and experience).

• Experience: Minimum of 2-3 years of hands‑on experience managing organic social media channels, digital marketing, or content creation. Experience within hospitality, gaming, entertainment, or resort environments is preferred.
• Portfolio Required: Demonstrated storytelling ability with a portfolio showcasing copywriting, photography, and short‑form video editing (Reels, TikToks, etc.).
• Technical Skills:
• Strong proficiency with major social platforms and native creator tools.
• Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).
• Working knowledge of content tools such as Canva and basic Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing workflow/project management platforms (e.g., InMotion, Asana).
• Understanding of web content management systems (CMS) and basic SEO principles.
• Communication & Interpersonal Skills: Exceptional written, verbal, and interpersonal communication skills with the ability to represent the property professionally to media, guests, and executive leadership.
• Analytical Ability: Proficient in interpreting engagement metrics, web traffic data, and marketing analytics to inform creative strategy.
• Flexibility & Work Schedule: Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays to cover special events, promotions, and live activations.