Digital Marketing Manager

Qualified Staffing; Flint (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Qualified Staffing is seeking a results-driven Digital Marketing Manager to develop, implement, and optimize online strategies that increase brand awareness, generate qualified leads, and support company growth. This role will lead digital marketing initiatives across multiple platforms and collaborate with internal teams to drive measurable business results.

Responsibilities include developing and executing innovative digital marketing plans across SEO, paid advertising, email marketing, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of digital marketing experience with proven campaign success.
• Experience with SEO, paid search, social media, email marketing, and web analytics.
• Experience with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CMS.
• Experience managing multiple projects in a fast-paced environment.
• Staffing, recruiting, or B2B marketing experience preferred.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and generate qualified leads.
• Analyze website traffic, user behavior, and metrics to identify growth opportunities.
• Lead campaigns across SEO, paid advertising, email, and content marketing.
• Collaborate with leadership and internal teams to align goals.
• Track performance with analytics and report insights to leadership.
• Manage budgets and ensure on-time project delivery.
• Stay current on digital marketing trends and tools.
• Present results and recommendations to executives.

Skills

Digital marketing

Leadership

Communication

Analytics

Project management

Content marketing

SEO

PPC

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

Content Management System (CMS)

Job description

Reports To: Director of Marketing or Executive Leadership

Job Type: DIRECT HIRE

Position Summary

Qualified Staffing is seeking a results driven Digital Marketing Manager to develop, implement, and optimize online marketing strategies that increase brand awareness, generate qualified leads, and support company growth. This position will lead digital marketing initiatives across multiple platforms while collaborating with internal teams to drive measurable business results.

Duties and Responsibilities

• Develop and maintain positive working relationships with leadership and staff across all departments.
• Partner with internal stakeholders to understand business goals and marketing objectives.
• Analyze website traffic, user behavior, and digital performance metrics to identify opportunities for growth.
• Develop and execute innovative digital marketing strategies that increase brand awareness, website traffic, and lead generation through search engine optimization, paid advertising, email marketing, and content marketing.
• Identify, manage, and optimize social media platforms and other digital channels to promote Qualified Staffing services and strengthen brand presence.
• Oversee the implementation and performance of digital marketing campaigns across multiple channels.
• Track, analyze, and report campaign performance using web analytics and key performance indicators, providing recommendations for continuous improvement.
• Present campaign results and marketing insights to leadership.
• Identify opportunities to improve existing marketing programs while recommending new strategies, technologies, and digital marketing initiatives.
• Ensure all marketing projects are completed on schedule and within budget.
• Collaborate with Information Technology, Sales, Recruiting, Operations, and other departments to support company initiatives and marketing campaigns.
• Assist with the ongoing development, maintenance, and optimization of the company website to improve user experience, search rankings, and conversions.
• Stay current on digital marketing trends, search engine optimization best practices, analytics tools, and emerging technologies.
• Perform other duties as assigned.

Required Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field preferred.
• 3+ years of digital marketing experience with demonstrated success managing online marketing campaigns.
• Experience with search engine optimization, paid search, social media marketing, email marketing, and website analytics.
• Experience with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and content management systems is preferred.
• Experience managing multiple projects in a fast paced environment.
• Staffing, recruiting, or business to business marketing experience is preferred.

Required Skills and Abilities

• Strong understanding of digital marketing strategies and best practices.
• Knowledge of search engine optimization, search engine marketing, content marketing, and social media marketing.
• Excellent verbal, written, and presentation communication skills.
• Strong interpersonal and leadership abilities.
• Excellent organizational skills with exceptional attention to detail.
• Ability to analyze marketing data and translate findings into actionable recommendations.
• Strong project management and time management skills.
• Ability to prioritize multiple projects while meeting deadlines.
• Proficiency with Microsoft Office Suite and digital marketing platforms.
• Self motivated with strong problem solving and decision making skills.

Why Join Qualified Staffing?

Qualified Staffing is committed to connecting great people with great opportunities. We are looking for an innovative marketing professional who enjoys developing creative strategies, analyzing performance, and driving measurable business growth. Join our team and help shape the future of one of the nation's leading staffing organizations.