Digital Marketing Manager

Sycuan Casino Resort; El Cajon (CA); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a vibrant community dedicated to enhancing guest experiences as a Digital Marketing Manager. In this role, you'll lead innovative digital strategies that integrate traditional advertising with cutting-edge online marketing. Collaborate with a passionate team to create engaging content across various platforms, ensuring brand integrity and driving revenue. This is an exciting opportunity to shape the digital landscape of a renowned entertainment destination while fostering a positive environment for both guests and team members. If you're ready to make an impact in a dynamic setting, this position is perfect for you.

Benefits

Health Insurance

401(k) Plan

Paid Time Off

Employee Discounts

Flexible Schedule

Qualifications

• 3+ years in digital marketing with a focus on social media.
• Strong creative writing skills for diverse audiences.

Responsibilities

• Develop and manage digital marketing strategies for casino and resort.
• Enhance guest experience through effective online communication.

Skills

Social Media Management

Creative Writing

Data Analysis

SEO & PPC

Budget Management

Team Leadership

Education

Bachelor's Degree in Marketing

Experience in Public Relations

Tools

MS Word

PowerPoint

Excel

Adobe Creative Suite

Job description

DIGITAL MARKETING MANAGER Casino, 5485 Casino Way, El Cajon, California, United States of America Req #15135 Thursday, May 1, 2025

The ancestors of the Sycuan Band of the Kumeyaay Nation existed many centuries ago as a community of people…a Tribe living together, farming, hunting and fishing to survive.

Much has changed since that time. Today the Sycuan Tribe governs its Reservation, owns and operates a Casino and a Golf Resort, and owns a number of other business ventures in the San Diego Region.

One attribute that remains unchanged, however, is Sycuan's sense of community. Sycuan is more than just a business. Sycuan is a community of people working together toward a common goal. Whether you work in our state-of-the-art Casino, our beautiful Resort, or become a staff member in our Tribal Government division, you will be part of the Sycuan family.

Job Purpose:

The Digital Marketing Manager is responsible for setting the digital strategy, leading the digital media function, and managing the integration between digital and traditional advertising. The Manager will focus on enhancing the guest experience, fostering a positive and engaging environment for Team Members and driving revenue in alignment with Sycuan mission and goals.

(All responsibilities must be completed within all policies, procedures, rules & regulations set forth by Sycuan and the Gaming Commission)

Job Duties and Responsibilities:

(Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

• Develops and manages the strategy and implementation of digital marketing efforts of both

casino and golf resort properties by ensuring brand development, website traffic growth, website UI, development of brand strategy, and statistics systems as well as managing, guiding, training and leading digital marketing staff.

• Maintains effective and creative use of social media by identifying new on-line social media outlets, cultivating new on-line communities, interacting via posts in real time with players and fans in branded on-line communities, and monitoring sites to ensure on-line brand integrity and messaging consistency across multiple networks.
• Develops on-line communications for internal and external consumption and dissemination by developing, writing, directing and producing a variety of audio/visual demonstrations, presentations and e-newsletters, collaborating with various departments to identify relevant topics and proper messaging, liaising between celebrity endorsers and media to leverage additional value from these strategic partnerships, incorporating team member participation when appropriate, collaborating with the Creative Services Department staff on the technical production and editing phases of on-line communication projects, and modifying the company website when requested as needed.
• Conducts database marketing and segmentation initiatives by data mining guests on an individual level, personalizing content and offers through digital channels, including MySycuan portal, e-mail, website, and social media.
• Establishes a stylish, creative “digital voice” by writing and posting professional, clever and witty communications designed for varied on-line audiences, participating in on-line conversations, answering questions, offering solutions, mediating conversations, and creating original content for feeds designed to spark discussions and enhance viral distribution of content on various social networking sites.
• Prepares and manages budgets to optimize efficient use of funds and evaluates feasibility and ROI of opportunities and KPIs, and provides analysis and recommendations based on findings to the Marketing Manager Director of Marketing.
• Identifies interactive marketing growth opportunities by staying up-to-date on the latest trends in interactive marketing, researching blogs and channels for relevancy and trend identification, monitoring the on-line presence and customer perceptions of market competitors, utilizing measurement tools and analysis to identify growth opportunities.
• Ensures optimization and oversees SEO & PPC initiatives by maintaining a high-ranking presence online, running lead on all digital advertising, marketing efforts, and email database strategies, working with third party digital agencies to identify and cultivate segmentation for targetability, and making necessary adjustments based on results.
• Develops team members by training staff, monitoring team member performance, conducting performance appraisals, providing counseling, guidance, and corrective action as needed, and generating appropriate data-base transactions and paperwork.
• Hires qualified personnel by communicating staffing needs and advertising requirements to Human Resources, and interviewing and selecting most qualified applicants.

Job Specifications:

Education and Experience:

Essential:

• Bachelor's Degree in Marketing, Communications, Journalism, Public Relations or related field or related experience
• 3 years of professional experience working with social media to include Facebook, Twitter, Yelp, Instagram, SnapChat, LinkedIn, Pinterest, YouTube, Google+, Flickr, forums, blogs, etc.
• Hands-on experience in a professional setting working in public relations, creative writing or related field

Desirable:

• Creative Audio/Visual production experience
• Knowledge of San Diego area/lifestyle
• Casino, Entertainment, Sports, and/or hospitality marketing experience
• Experience with key words and meta tags

Skills and Knowledge:

Essential:

• Strong creative writing ability for various audiences on different platforms

• Ability to identify and analyze data and make sound recommendations
• Ability to work in a fast-paced environment with a variety of professional levels and meet deadlines
• Ability to prioritize and perform multiple tasks and assignments
• Ability to initiate and/or follow verbal directives and written directions
• Ability to interact effectively with guests, vendors and team members
• Ability to communicate effectively in the English language
• Ability to complete forms, documents and written reports
• Ability to maintain file systems
• Ability to maintain professionalism and composure
• Ability to accept constructive criticism
• Ability to appear for work on time
• Ability to work in a smoking environment
• Working knowledge of MS Word, PowerPoint and Excel
• Schedule flexibility to occasionally work evenings, weekends and offsite as required

Desirable:

• Working knowledge of copy translation procedures
• Working knowledge of Adobe Creative Suite and other video editing software
• Bi-lingual (English/Spanish)

Supervisory/Managerial Accountability:

Direct: Digital Marketing Project Manager, Digital Marketing Specialist

Indirect: Communications Manager, Media Manager, Graphic Designers,

Promotions & Events Coordinator, Marketing & Communications Coordinator, Copy Writer

If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team!

Other details

• Pay Type Salary

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