Digital Marketing Manager

Emplifi; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Emplifi is seeking a Digital Marketing Manager to drive their digital strategy across various platforms including Google Ads and Salesforce. This role includes managing campaign launches, providing insights, and collaborating with cross-functional teams in a dynamic and rapidly growing environment.

Benefits

Unlimited PTO

Professional growth opportunities

401K

Referral Bonus Program

Educational Reimbursement Opportunities

Qualifications

• 4+ years of experience in digital marketing operations.
• Strong understanding of digital campaign management.
• Familiarity with tag management systems and UTM tracking.

Responsibilities

• Manage end-to-end digital campaign launch process.
• Deliver performance reporting with actionable insights.
• Collaborate with internal teams and external agencies.

Skills

Performance marketing channels

Digital campaign management

Tools

Google Ads

Salesforce

Marketo

Job description

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s and Delta Air Lines rely on Emplifi to connect to consumers across marketing, commerce, and care.

About the Marketing Team

Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage, we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact, then you've come to the right place.

Position Overview

We’re looking for a strategic and detail-oriented Digital Marketing Manager to support the execution and performance of our digital ecosystem. This role will help bring our digital strategy to life across website performance, owned digital channels, and paid media - working closely with our internal teams,external agencies, and key platforms including google ads, 6sense and Qualified.

You’ll manage the end-to-end digital campaign launch process, own performance insights, and recommend optimizations all while helping us deliver a more connected customer journey from first touch to pipeline.

What You'll Do Here

• Maintain digital marketing tech stack (ad platforms, 6sense, Qualified)
• Partner with agencies and vendors to manage deliverables and timelines
• Manage and maintain a central digital marketing calendar to ensure visibility across campaigns, assets, and web updates.
• Collaborate with marketing design, product design, content, and ops teams to bring multi-channel campaigns to life in a timely, cohesive manner.
• Train others (marketing, sales and sales ops) on use of these tools to maximize return.
• Partner with Marketing Ops to ensure lead capture and attribution are functioning across Marketo and Salesforce.
• Manage briefs and asset delivery for paid campaigns in coordination with agencies and internal teams. Track performance and recommend optimizations across creative, targeting, and placements to align with goals.
• Build and activate audiences using 6sense, firmographics, and behavioral data. Use this data to deploy personalized experiences via tools like Qualified, in partnership with Campaigns team, Sales, BDRs.
• Deliver performance reporting with actionable insights across paid channels. Support testing, iteration, and dashboard development to improve campaign outcomes and pipeline contribution.

What You'll bring to Us

• 4+ years of experience in digital marketing operations, marketing ops, or digital campaign management, preferably in B2B SaaS or tech.
• Strong understanding of performance marketing channels
• Experience with ad platforms (Google Ads, LinkedIn, Meta), CRMs (Salesforce), and marketing tools (Marketo, 6sense, Optimizely, etc.)
• Familiarity with tag management systems (GTM) and UTM tracking

What We Offer

• International, fast paced and growing environment
• Chance to work with the world’s biggest brands at the CX tech leader
• Agile and open-minded culture, with high levels of trust and flexibility
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• Benefits package including Medical, Dental, Vision & Life Coverage Options
• Flexible Working Hours
• Unlimited PTO
• 8 weeks paid maternity leave or 4 weeks paid paternity leave; adoption and foster care leave available as well
• 12 paid Holidays
• 2 Paid Community Service Days
• Company paid STD and LTD
• 401K
• Educational Reimbursement Opportunities
• Referral Bonus Program
• Access to an Employee Assistance Program (EAP)
• Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
• There’s more as well! Speak with us to find out all the details!

Accommodation is available for applicants with disabilities throughout the recruitment process. If you require accommodation at any stage of the application or interview process, please contact [e-mail] .

At Emplifi, we are committed to creating a workplace where everyone is valued, respected, and empowered to bring their whole selves to work. We welcome applications from individuals of all ages, races, religions, genders, sexual orientations, gender identities, and LGBTQ+ communities.

Emplifi offers a safe, inclusive, and supportive environment where every employee has the opportunity to thrive and is encouraged to be who they are.