Digital Marketing Manager for E-commerce Coaching Company

Becca Luna Education; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Becca Luna Education is seeking a Digital Marketing Manager to lead strategic marketing initiatives and drive growth for aspiring Etsy entrepreneurs. The role involves campaign management, funnel optimization, and leveraging digital tools to enhance marketing performance. Ideal candidates will have proven experience in managing complex digital marketing strategies and demonstrate proficiency in analytics to maximize ROI.

Benefits

Competitive salary

Work from anywhere

Freedom to implement ideas

Flexible PTO

Medical, Dental and Vision insurance

Qualifications

• 5+ years in a marketing generalist role focused on digital products.
• Strong technical acumen and proven success managing funnels.
• Experience with email marketing and paid ad campaigns.

Responsibilities

• Lead multi-channel marketing initiatives and campaign execution.
• Manage paid campaigns across Meta, Google, LinkedIn, YouTube.
• Optimize funnels and update landing page links.

Skills

Marketing strategy

Funnel optimization

Digital products

Data-driven marketing

Campaign management

Automation tools

Community engagement

Tools

HubSpot

Google Analytics

Kajabi

Segmetrics

Showit

WordPress

ManyChat

Photoshop

Job description

About the Company:

Dylan Jahraus is a multi-six figure Etsy seller who has transformed her success into a comprehensive coaching platform for aspiring Etsy entrepreneurs. Our company is made up of a dedicated team of 35 professionals. Our services include private 1:1 coaching, financial planning, team training, and exclusive Etsy resources, all designed to help sellers scale their businesses effectively. The program has empowered over 3,500 Etsy sellers worldwide, while their mission is to provide actionable strategies and personalized support to foster successful Etsy ventures.

About the Role:

We are seeking a hands-on, strategic, and technically savvy Digital Marketing Managerto lead multi-channel marketing initiatives and drive measurable growth. You will be deeply involved in campaign execution, marketing automation, and funnel optimization across all platforms. This is a role for someone who thrives in the weeds – comfortable updating links, creating UTMs, building out automations, and connecting tools like Segmetrics and HubSpot to better track performance.

This is a Full-Time remote role.

We are looking for a Digital Marketing Manager specifically with these requirements:

• 5+ years in a marketing generalist role with a focus on digital products, education, coaching, or eCommerce personal brands.
• Proven success managing complex funnels, lead sources, and segmented customer journeys.
• Solid technical acumen: skilled in tools like HubSpot, Segmetrics, Kajabi, and Google Analytics for tracking, reporting, and attribution.
• Demonstrated ability to execute and optimize paid ad campaigns (Meta, Google, LinkedIn, YouTube) that generate leads and revenue.
• Experience with email marketing, affiliate programs, and community engagement, with a focus on content marketing.
• Background in website and funnel optimization using platforms like Showit, WordPress, or Webflow.
• Strong ability to lead projects while still getting hands-on with tasks like building links, setting up UTMs, connecting integrations, and QA.
• Familiarity with automation tools like ManyChat and Notion.
• Working knowledge of creative tools like Canva, Photoshop, or Figma for content development

Your responsibility will include (but not limited to):

• Own and execute integrated marketing strategies across paid ads, email, content, and social.
• Optimize funnels by tracking attribution, lead quality, and conversion through platforms like Segmetrics and HubSpot.
• Manage and report on paid campaigns across Meta, Google, LinkedIn, and YouTube.
• Plan and manage marketing calendars 2–3 months in advance, including content and campaign timelines.
• Build and maintain UTMs, update landing page links, and ensure accurate attribution across platforms.
• Lead and manage affiliate marketing programs, including outreach, setup, and performance optimization.
• Manage a small marketing team (5+), coordinate with contractors, and ensure smooth daily execution.
• Support and enhance social media and community engagement strategies across LinkedIn, Instagram, Facebook, and TikTok.
• Continuously optimize website performance and conversion rates through tools like Showit, WordPress, or Webflow.
• Use tools like ManyChat to automate messaging and nurture leads through segmented workflows.

Growth Opportunities/Perks:

• Competitive salary aligned with experience.
• Work from anywhere with a results-driven approach to performance.
• Freedom to implement ideas, test new strategies, and lead innovative marketing initiatives.
• Join a dynamic team that values innovation, creativity, and data-driven strategies.
• Work with top-tier professionals, strategic partners, and affiliate networks to expand your marketing expertise.
• Flexible PTO.
• Medical, Dental and Vision (if in US) after 90 days of employment.
  This Position Is Perfect For You If…

You’re super organized.

You excel at managing multiple campaigns, deadlines, and analytics without missing a beat. Your ability to plan ahead ensures seamless execution of content, paid ads, and lead generation strategies.

You’re passionate about data-driven marketing.

You thrive on analyzing marketing performance, optimizing conversion funnels, and refining strategies to maximize ROI. You understand the power of automation, analytics, and performance marketing to drive sustainable growth.

You’re results-oriented.

You focus on impact, making decisions based on key performance metrics rather than guesswork. Success for you means driving measurable business growth through strategic, well-executed marketing campaigns.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!