Digital Marketing Manager

Confidential Jobs; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Confidential Jobs is seeking a Digital Marketing Manager to own and optimize paid media and CRM for a portfolio of brands. You will lead strategy, execute across Google, Meta, TikTok, and programmatic channels, and tie activity to sales and loyalty outcomes.

You will drive measurement, reporting, and collaboration with cross-functional teams to grow customer acquisition and revenue while mentoring junior marketers as the practice scales.

Qualifications

• 4–6 years of hands-on paid media experience for multi-location or franchised brands.
• Fluency in Google Ads and Meta Ads Manager; build campaigns from scratch and diagnose issues.
• Working knowledge of GA4 and GTM; coordinate with developers for conversions.
• Strong budgeting, pacing, and performance analysis in spreadsheets.
• Clear written and verbal communication; explain media decisions to non-ads experts.
• Organized and self-directed across a multi-brand workload with deadlines.

Responsibilities

• Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and programmatic DSPs.
• Develop full-funnel media plans for new restaurant openings, launches, promotions, and local awareness.
• Own budget pacing across the portfolio with monthly targets and reallocations.
• Manage creative requirements and asset trafficking with the creative team.

Skills

Paid media

Multi-brand management

Data interpretation

Communication

Tools

GA4

Google Tag Manager

Looker

Supermetrics

Klaviyo

Job description

This is a confidential search. Company details will be shared with candidates during the interview process.

About the role

We're growing our digital marketing practice and looking for a Digital Marketing Manager who thrives on ownership, data, and measurable business impact. You'll lead digital strategy across a portfolio of well-known restaurant and retail brands, driving customer acquisition, loyalty, and revenue through paid media and CRM. If you enjoy building campaigns from the ground up and seeing results reflected in sales, this is an opportunity to make a visible impact. This is a hands-on, build-it-yourself role. You'll own digital marketing for a portfolio of 6–8 brands with support from account leadership, creative, analytics, and development partners. As our digital practice continues to expand, this role offers opportunities to take on larger brand portfolios, mentor junior marketers, and contribute to the evolution of our digital strategy.

Responsibilities

Paid media strategy and execution

• Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and programmatic DSPs
• Develop full-funnel media plans for new restaurant openings (NROs), LTO and menu launches, seasonal promotions, and always-on local awareness
• Own budget pacing across the portfolio, including monthly targets, daily spend, and mid-flight reallocation between markets and channels
• Manage creative requirements and asset trafficking in partnership with the creative team, including placement-specific specs and creative testing

Measurement and tracking

• Own GA4 and Google Tag Manager implementation across brand sites: conversion events, dataLayer pushes, Meta Pixel and Conversions API, and platform tag deployment
• Partner with developers and ordering platform vendors (Olo, Toast, Thanx, Punchh, Incentivio) to capture online ordering revenue and tie it back to media
• Build and maintain reporting through Supermetrics and Looker

Email, CRM, and loyalty

• Plan and execute email and push campaigns through loyalty and CRM platforms (Paytronix, Punchh, Thanx, Klaviyo and similar)
• Build segmentation and lifecycle strategies including new member onboarding, lapsed guest win-back, LTO announcements, birthday and reward campaigns
• Connect CRM audiences to paid media for suppression, lookalike modeling, and retention

Strategy and communication

• Build monthly and quarterly performance reports and present them clearly to brand stakeholders, in partnership with the account lead
• Translate performance data into recommendations
• Contribute to annual planning and budget recommendations
• Navigate multi-location logistics: franchisee budgets, co-op funds, DMA-level allocation

What Success Looks Like

Within your first year, you will:

• Successfully own digital strategy and execution across your assigned brand portfolio.
• Improve media efficiency, customer acquisition, and return on ad spend.
• Grow loyalty membership and engagement through smarter CRM and lifecycle marketing.
• Strengthen tracking, attribution, and reporting so teams can make faster, better-informed decisions.
• Build trusted relationships with internal teams and brand stakeholders.
• Become the primary digital marketing resource for your assigned accounts.

What we're looking for

• 4–6 years of hands-on paid media experience, ideally supporting multi-location or franchised brands
• Deep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a creative problem
• Working knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get it implemented
• Strong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else to pull the data
• Clear written and verbal communication: able to explain a media decision to someone who doesn't work in ads
• Organized and self-directed across a multi-brand workload, with a track record of hitting deadlines withosed

Nice to have

• Restaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchisee-funded media
• Experience with programmatic platforms and geofencing (GroundTruth, StackAdapt, The Trade Desk)
• Experience with restaurant marketing platforms such as Olo, Toast, Thanx, Punchh, or similar platforms is preferred. Google Ads and Meta Blueprint certifications

Why this role

You'll work on brands people actually recognize and on campaigns where the results show up in a restaurant's sales the same week. Our digital practice is growing and new digital tools are being unlocked regularly. If you want to own accounts, go deep technically, and see your work move a business, this is that seat.

We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic protected by applicable law.