Digital Marketing Manager

The People Brand; Carson (CA); On-site; USD 85,000 - 135,000; Full time

Job summary

The People Brand is seeking a Digital Marketing Manager to own paid acquisition across six consumer brands. This is a hands-on role focusing on strategy, execution, spend optimization, and direct revenue impact.

Lead campaigns across Meta, Google, Shopping, YouTube, TikTok, Pinterest, and Snapchat, ensuring alignment with launches and promotions. Expect fast-paced, data-driven decision making and close collaboration with ecommerce and creative teams.

Qualifications

• 4+ years hands-on paid media experience in fashion/apparel or lifestyle eCommerce
• Deep expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max & Merchant Center)
• Proven ability to profitably scale paid acquisition through data-driven decision making
• Strong analytical mindset with experience in GA4 and performance reporting
• Ability to brief creative teams on high-performing ad concepts and testing strategies
• Experience managing multiple brands or business units simultaneously is highly preferred

Responsibilities

• Lead paid media strategy and execution across Meta, Google, Shopping, Performance Max, YouTube, TikTok, Pinterest & Snapchat
• Manage campaign architecture, audience strategy, budget allocation, creative testing, and daily optimization
• Partner with eCommerce and Creative to align paid media with product launches, promotions and merchandising priorities
• Analyze performance across ROAS, CAC, CTR, CPM and other KPIs with actionable reporting
• Continuously test, iterate, and scale campaigns while staying ahead of platform updates and industry trends

Skills

Paid media management

Data-driven decisions

Analytical mindset

Collaboration

Tools

Meta Ads Manager

Google Ads

GA4

Merchant Center

Job description

Confidential Opportunity | Digital Marketing Manager

The Opportunity

We're partnering with a fast-growing, multi-brand apparel company seeking a Digital Marketing Manager to own paid acquisition across a portfolio of six consumer brands. This is a highly hands-on role for a performance marketer who enjoys building strategy, executing campaigns, optimizing spend, and directly influencing revenue growth.

What You'll Own

• Lead paid media strategy and execution across Meta, Google, Shopping, Performance Max, YouTube, TikTok, Pinterest & Snapchat
• Manage campaign architecture, audience strategy, budget allocation, creative testing, and daily optimization
• Partner closely with eCommerce and Creative to align paid media with product launches, promotions, and merchandising priorities
• Analyze performance across ROAS, CAC, CTR, CPM, and other key KPIs while developing actionable reporting and insights
• Continuously test, iterate, and scale campaigns while staying ahead of platform updates and industry trends

What They're Looking For

• 4+ years of hands-on paid media experience, ideally within fashion, apparel, or lifestyle eCommerce
• Deep expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max & Merchant Center)
• Proven ability to profitably scale paid acquisition through data-driven decision making
• Strong analytical mindset with experience in GA4 and performance reporting
• Ability to brief creative teams on high-performing ad concepts and creative testing strategies
• Experience managing multiple brands or business units simultaneously is highly preferred

Ideal Profile

This role is best suited for a performance marketer who thrives in fast-paced DTC environments, enjoys balancing strategy with execution, and wants full ownership over paid media performance across multiple growing brands. They're looking for someone who can think like an operator, optimize like an analyst, and collaborate like a true business partner.