Digital Marketing Manager

P.F. Chang's; Chicago (IL); Remote; USD 70,000 - 100,000; Full time

Job summary

P.F. Chang's is looking for a strategic Digital Marketing Manager to enhance digital sales and guest experience across various platforms. This role involves managing digital initiatives, driving sales growth, and optimizing customer interactions, while also leading team collaborations and performance strategies. Ideal candidates will have 3-5 years of experience in digital marketing, particularly in the restaurant or hospitality sector.

Benefits

Comprehensive medical, dental, and vision options

20 days of paid vacation annually

12 company holidays plus 2 floating holidays

Preloaded meal card at P.F. Chang's locations

Qualifications

• 3-5 years of experience in digital marketing, preferably in restaurant or hospitality.
• Strong understanding of digital marketing principles and performance analytics.
• Excellent project management skills.

Responsibilities

• Develop and manage digital experiences to drive revenue.
• Lead performance strategies across third-party marketplaces.
• Oversee content management for digital assets.

Skills

Digital marketing principles

SEO/SEM

Performance analytics

Project management

Strategic thinking

Collaboration

Adaptability

Job description

P.F. Chang's is seeking a strategic and execution-focused Digital Marketing Manager to lead initiatives that grow digital sales and enhance guest experience across web, app, and third-party platforms.

Digital Experience & Strategy

• Develop and manage seamless, revenue-driving digital experiences across all channels: websites, apps, and third-party partners.
• Own and prioritize key components of the digital roadmap, ensuring initiatives are delivered on time and within budget.
• Stay ahead of digital trends, providing strategic recommendations on emerging capabilities to support growth and innovation.
• Manage relationships with third-party marketplaces, PFChangs.com, and app partners to optimize digital performance and collaboration.

Ecommerce Growth & Optimization

• Drive profitable digital sales growth across all owned and third-party channels.
• Lead performance strategies on third-party marketplaces and optimize user experience on PFChangs.com and the PF Chang’s app.
• Partner with the brand team to deliver engaging, traffic-driving content across digital platforms.
• Develop and execute A/B testing strategies for continuous experience optimization.
• Manage third-party promotional calendars, including sponsored listings to maximize visibility.
• Ensure digital media and platforms deliver the best possible customer experience aligned with business goals.

Digital Product Management

• Oversee the development backlog for PF Chang’s websites and app, prioritizing features that improve functionality and drive results.
• Work with cross-functional teams to enable the successful launch of new features, enhancements, and updates.

Customer Experience & Implementation

• Lead end-to-end digital journey mapping, identifying opportunities to improve customer experience.
• Collaborate with operations to ensure store-level execution aligns with digital initiatives, supported by clear training and materials.
• Oversee innovative technology use to enhance communication, brand reputation, and customer engagement.
• Manage content across all digital assets—including website, app, microsites, and SEO strategies—to ensure a seamless, best-in-class online experience.

Insights & Measurement

• Use customer data and KPIs to identify growth opportunities and optimize digital journeys.
• Deliver clear, actionable insights and executive-level reports to inform strategic decisions.
• Simplify complex data and analytics to communicate effectively across teams—from marketing to senior leadership.

What You’ll Bring

• 3-5 years of experience in digital marketing, with a preference for restaurant or hospitality industry background.
• Strong understanding of digital marketing principles, SEO/SEM, and performance analytics.
• Experience managing digital products and optimizing the customer experience.
• Excellent project management skills and strategic thinking.
• Ability to work effectively in a fast-paced, collaborative environment.
• Resilience and adaptability to shifting priorities and ambiguity.

Working Conditions

• This role is primarily remote, with occasional visits to offices or restaurants as needed.

Benefits

• Health Benefits:Comprehensive medical, dental, and vision options starting the first month of employment.
• Paid Vacation & Sick Time:20 days annually, prorated for new hires.
• Paid Holidays:12 company holidays plus 2 floating holidays.
• Lucky Cat Meal Card:Preloaded meal card valid at any corporate-owned P.F. Chang's locations.