Digital Marketing Manager

Topline Holdings Inc.; Charleston (SC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Opportunities for unlimited growth

Dynamic work culture that values hard

Professional development opportunities

Job summary

Topline Holdings Inc. in Charleston, SC seeks a Marketing Account Manager to lead campaign performance analysis and strategic decision-making for clients.

You will manage multi-channel campaigns, leverage GAM, Meta, and Microsoft Ad Manager, and translate data into actionable recommendations. A data-driven mindset and strong communication are essential; a marketing degree is preferred.

Qualifications

• Experience analyzing campaign performance and deriving insights.
• Strong knowledge of ad management platforms (GAM, Meta, Microsoft).
• Ability to drive data-driven decisions and ROI optimization.
• Excellent communication and cross-functional collaboration.
• Marketing/Communications degree preferred.

Responsibilities

• Engage with clients and advise strategies to grow business.
• Develop, execute, and manage multi-channel campaigns.
• Utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager.
• Use Google Sheets and other tools for tracking and reporting.
• Analyze campaign performance and customer behavior using GA4.
• Implement and fine-tune conversion tracking.
• Provide actionable insights and recommendations based on data.
• Collaborate with cross-functional teams to align campaigns with goals.
• Stay updated on trends, tools, and best practices.

Skills

Analytical mindset

Excellent communication

Collaboration

Independent work

Campaign optimization

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ad Manager

Meta Ad Manager

Microsoft Ad Manager

Google Sheets

GA4

Google Ads Certification

Google Analytics Certification

Job description

As a Marketing Account Manager at Topline, you will hold one of the most prestigious positions within our company, providing a significant opportunity to advance your career. You will be responsible for managing and analyzing campaign performance and leveraging data insights to drive strategic decision-making. This role is crucial for the success of our clients' advertising initiatives and offers a dynamic and rewarding career path.

• - Engage with clients and advise them on strategies to enhance their business growth
• - Develop, execute, and manage campaigns across multiple channels
• - Utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI
• - Use Google Sheets and other tools for campaign tracking, reporting, and analysis
• - Analyze campaign performance and customer behavior using GA4
• - Implement and fine-tune conversion tracking to accurately measure campaign success
• - Provide actionable insights and recommendations based on data-driven analysis
• - Collaborate with cross-functional teams to ensure campaign alignment with company goals
• - Stay updated on advertising and analytics trends, tools, and best practices

Qualifications and Skills:

• - Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager
• - Strong proficiency in Google Sheets, GA4, and other analytics tools
• - Deep understanding of conversion tracking mechanisms and attribution modeling
• - Analytical mindset with the ability to generate insights from complex data sets
• - Excellent communication and collaboration skills
• - Ability to work independently and manage multiple projects simultaneously
• - Bachelor's degree in Marketing, Communications, or a related field (preferred)
• - Certifications in Google Ads, Google Analytics, etc. (highly desirable)

What We Offer:

• - Opportunities for unlimited growth and advancement within the organization
• - Dynamic work culture that values innovation and hard work
• - Professional development opportunities in a rapidly growing, venture-backed company

Preferred Skills & Qualifications:

• - Prior experience in agency marketing and analytics setup and support
• - Effective communication
• - Technological saviness

Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.