Digital Marketing Manager

Harmony Senior Services; Charleston (SC); On-site; USD 70,000 - 95,000; Full time

Job summary

Harmony Senior Services is seeking an experienced Digital Marketing Manager to join the Marketing team onsite at its corporate office in Charleston, SC. You will drive online growth by developing data-driven digital marketing strategies and optimizing campaigns across channels.

Responsibilities include managing websites and digital platforms, overseeing vendor relationships, and ensuring brand consistency while supporting development and community-level marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Digital Technologies, or a related field required.
• Minimum of five years of experience in digital marketing strategy and implementation required.
• Proven expertise in digital marketing channels, tools, campaign management, and performance optimization.
• In-depth experience with SEO, Google Analytics, CRM systems, social media advertising, and reputation management.
• Experience with WordPress required.
• Experience with editing software for photos and videos

Responsibilities

• Website, Content & Digital Platforms

Skills

Digital marketing strategy

Campaign management

Performance optimization

SEO

Google Analytics

Social media advertising

CRM systems

Reputation management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Editing software for photos/videos

Job description

Harmony Senior Services, a certified Great Place To Work and one the country’s fastest growing companies in the luxury senior living industry, is seeking an experienced Digital Marketing Manager to join the Marketing team onsite at its corporate office in Charleston, SC.

As the Digital Marketing Manager, you will be responsible for driving online growth through the development, execution, and continuous optimization of data-driven digital marketing strategies. This role manages digital channels, oversees website and vendor relationships, analyzes campaign performance, and supports brand consistency across digital platforms. The Digital Marketing Manager collaborates with internal teams to align digital marketing initiatives with business goals, increase engagement, improve conversions, and support new development and community-level marketing strategies.

Responsibilities:

• Website, Content & Digital Platforms

Requirements:

• Bachelor’s degree in Marketing, Digital Technologies, or a related field required.
• Minimum of five years of experience in digital marketing strategy and implementation required.
• Proven expertise in digital marketing channels, tools, campaign management, and performance optimization.
• In-depth experience with SEO, Google Analytics, CRM systems, social media advertising, and reputation management.
• Experience with WordPress required.
• Experience with editing software for photos and videos