Marketing Director

W3Global; Charleston (SC); Hybrid; USD 110,000 - 170,000; Full time

Job summary

W3Global in Charleston, SC is seeking a Marketing Director for a full-time hybrid role based in Charleston with partial work-from-home flexibility. You will lead the development and execution of the company's marketing strategy, including brand positioning, campaign planning, and go-to-market initiatives to support sales objectives.

Day-to-day responsibilities include overseeing market planning, managing marketing programs and budgets, guiding market research and competitive analysis, and

Qualifications

• Experience leading B2B marketing programs for technology, real estate, or related sectors.
• Strong ability to translate business goals into marketing plans and budgets.
• Proven track record of cross-functional leadership and collaboration.

Responsibilities

• Develop and execute the company marketing strategy including brand positioning.
• Plan campaigns, go-to-market initiatives, and manage marketing budgets.
• Guide market research, analyze competitive landscapes and market trends.
• Align marketing activities with sales objectives and revenue goals.
• Create content and collateral; manage digital channels and social media.
• Mentor team members and coordinate with partners to ensure quality output.

Skills

Marketing strategy

Social media

Web design

Market research

Sales alignment

B2B marketing

Leadership

Analytics

CRM/Marketing automation

Digital marketing tools

Education

Bachelor's degree in Marketing/Business/Communications

MBA (preferred)

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

Role Description

The Marketing Director is a full-time, hybrid role based in Charleston, SC, with flexibility for partial work from home. This position leads the development and execution of the company's marketing strategy, including brand positioning, campaign planning, and go-to-market initiatives for company sales. Day-to-day responsibilities include overseeing market planning, managing marketing programs and budgets, guiding market research and competitive analysis, and aligning marketing activities with sales objectives. Working alongside your team to create and post on social media platforms. The Marketing Director will collaborate closely with sales, operations, and leadership to create integrated marketing campaigns, develop content and collateral, and manage digital channels to drive demand and strengthen market presence. This role also involves tracking performance metrics, optimizing initiatives based on data, and mentoring team members or external partners to ensure consistent, high-quality marketing output.

Qualifications

• Demonstrated skills in Market Planning and Marketing Management, including developing and executing strategic marketing plans.
• Experience in social media content creation and web design is a plus.
• Experience in Market Research and Marketing, with the ability to analyze market trends, customer needs, and competitive landscapes.
• Background in Sales collaboration, with skills in aligning marketing initiatives to revenue, pipeline, and account-based strategies.
• Proven experience in B2B marketing, ideally within technology, AEC, real estate, or related industries.
• Strong leadership, communication, and cross-functional collaboration abilities.
• Proficiency in digital marketing tools, analytics platforms, and CRM/marketing automation systems.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Ability to work effectively in a hybrid environment based in Charleston, SC, managing both onsite and remote responsibilities.