Digital Marketing Manager

Mirakl; Boston (MA); Hybrid; USD 105,000 - 123,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) match plan

Paid time off

Job summary

Mirakl is seeking a proactive digital marketing expert to develop multi-channel campaigns that drive engagement and revenue growth. This hybrid position in Boston requires a Bachelor's degree in marketing and at least 5 years of experience in digital marketing, ideally within a high-tech environment. Key responsibilities include executing channel strategies, managing advertising campaigns, and optimizing performance analytics. Compensation ranges from $105,000 to $123,000, alongside competitive benefits including health and dental coverage.

Qualifications

• 5+ years of relevant work experience in programs or digital marketing.
• Proven success in marketing programs and project management.
• Experience with marketing automation and CRM platforms.

Responsibilities

• Develop and execute digital channel strategies across various platforms.
• Build and manage multi-channel digital advertising campaigns.
• Own digital advertising analytics and reporting.

Skills

B2B SaaS marketing

Account-based marketing

Digital marketing

Campaign optimization

Project management

Education

Bachelor's Degree in marketing or related field

Tools

HubSpot

Salesforce

6Sense

Canva

Job description

Your Impact

We are seeking a proactive and energetic digital marketing expert to drive the development of multi‑channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account‑based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA office.

What you will do at Mirakl:

• Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
• Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
• Build, launch, and manage multi‑channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
• Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
• Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
• Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
• Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
• Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep‑dive performance analysis and data‑driven recommendations to optimize ad spend
• Partner cross‑functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
• Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
• Set up and operate campaigns in HubSpot, Salesforce, and 6Sense

What Mirakl is looking for in a candidate:

• Bachelor's Degree in marketing, communications, or related field
• 5+ years of relevant work experience in programs or digital marketing, preferably in a high‑tech environment
• Proven success in marketing programs and project management
• Ability to work in a fast‑paced environment with multiple stakeholders
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Detail‑oriented individual that takes initiative to define and improve processes
• Working knowledge of marketing automation, CRM, and advertising platforms
• Experience with Canva, video editing tools, or other creative experience a plus
• Experience with marketing reporting
• Proven history of using AI to optimize and launch campaigns
• Ability to travel when necessary; periodic international travel required (Paris)

Hybrid: 4 days in Boston office, 1 day work from home per week.

Compensation and Benefits

Pay Range: $105,000 USD - $123,000 USD. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.

We welcome collaborators with diverse perspectives and experiences to power us forward. These often exceed conventional job requirements and help us create a culture of continuous learning.

We may use Artificial Intelligence solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit the AI Guidelines for Candidates and Interviews.