Content Marketing Manager

Inspiren; Town of Boston (NY); Remote; USD 100,000 - 120,000; Full time

Job summary

A leading company in senior living is seeking a Content Marketing Manager to develop and execute content strategies that enhance brand presence and drive engagement. The ideal candidate will possess strong writing skills, a strategic mindset, and experience in B2B content marketing, particularly in health tech. This role offers a chance to shape the brand narrative and engage customers effectively while working remotely.

Benefits

Equity

Medical benefits

Dental benefits

Vision benefits

Qualifications

• 3–5 years of B2B content marketing experience in SaaS.
• Strong writing skills with a portfolio of various content types.
• Ability to manage an editorial calendar and collaborate cross-functionally.

Responsibilities

• Create and execute an editorial content strategy.
• Lead the development of the blog and social channels.
• Collaborate with teams to source content and develop campaign assets.

Skills

Content Creation

Content Marketing

Writing

Social Media Management

Data-Driven Decision Making

Brand Strategy

Job description

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About Inspiren

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

About Inspiren

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes.

About The Role

As Content Marketing Manager, you’ll play a critical role in shaping and scaling how Inspiren shows up in the market. This is a hands-on content role focused on execution, with a clear path to growth. You’ll lead content creation across our blog and social channels, working closely with cross-functional teams to bring our customer stories, brand narrative, and campaign themes to life.

You’ll also support our customer and demand generation teams by developing content that fuels pipeline growth and drives engagement across the buyer and customer journey. This role is ideal for someone who is equal parts storyteller and strategist—someone who moves fast, writes well, and treats content as a lever for both brand and revenue growth.

What You Will Do

• Create and execute an editorial content strategy that builds brand awareness, highlights customer impact, and amplifies Inspiren’s voice in the market.
• Lead the development of our blog and social channels, from planning and writing to publishing and performance analysis, ensuring content ladders up to company priorities.
• Collaborate cross-functionally with Product Marketing, Demand Gen, and Customer Success to source content, tell powerful customer stories, and develop assets that fuel campaigns and drive pipeline growth.
• Own our day-to-day social media presence across platforms including LinkedIn, Instagram, and YouTube—creating posts, engaging with the community, and reporting on performance.
• Manage and optimize the blog content calendar, aligning with launches, milestones, and key narratives across the business.
• Support customer marketing by crafting case studies, testimonials, and lifecycle content that reinforces value and deepens engagement.
• Repurpose long-form content into social posts, executive thought leadership, and campaign-ready assets.
• Ensure brand consistency and voice across all content, and contribute to the evolution of our messaging and storytelling.
• Track key performance metrics and KPIs for content performance, engagement, and contribution to campaign and pipeline goals.
  
  

About You

• 3–5 years of B2B content marketing experience in SaaS, preferably in healthtech or another high-growth environment
• Strong writer with a portfolio of content that spans blog posts, social media, and customer storytelling
• Experience managing an editorial calendar and collaborating cross-functionally to align content with broader GTM efforts
• Clear understanding of how content supports each stage of the buyer and customer journey
• Comfortable owning performance metrics and KPIs, with a data-informed approach to content creation and iteration
• Maniacal attention to detail and a high bar for quality—grammar, formatting, flow, tone, and structure all matter to you
• Creative and strategic thinker with the ability to form a clear point of view and deliver content that performs
• Excited to build from scratch, operate independently, and move quickly
• Comfortable working in ambiguity and taking ideas from 0→1
• Sees content not just as brand storytelling, but as a core growth lever that drives business impact
  
  

Details

• The annual salary for this role is $100,000 - $120,000 + equity + benefits (including medical, dental, and vision)
• Location: Remote - US Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
  
  

Equal Employment Opportunity (EEO) Statement

Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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