Demand Generation Manager

Jobtailor; Beaverton (OR); On-site; USD 110,000 - 150,000; Full time

Job summary

Jobtailor in Beaverton, OR is seeking a seasoned Demand Generation lead to plan and execute full-funnel campaigns across email, webinars, paid media, content, social, and events. You will own ABM initiatives with Sales for target foodservice and hospitality accounts.

You will build nurturing programs, optimize conversions, manage landing pages, forms, CTAs, and maintain data integrity in HubSpot and Salesforce while using AI tools to speed content production without compromising quality.

Qualifications

• At least 5 years of experience in B2B demand generation, growth marketing, or campaign management.
• Proven success executing multi-channel campaigns that resulted in pipeline growth and revenue.
• Hands-on experience with LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing.
• Experience managing paid media budgets, channel allocation, monthly pacing, and return reporting.
• Deep proficiency in marketing automation platforms, preferably HubSpot.
• Proficiency with CRM systems, especially Salesforce.
• Experience with Account-Based Marketing strategies; RollWorks preferred.
• Strong analytical skills, complex data interpretation, customer journey mapping, and metrics-driven strategy.
• Strong writing skills for campaign copy, blog content, and email production.
• Demonstrated fluency using AI tools to increase output while maintaining quality.
• Experience as the sole or primary demand generation resource on a small team.
• Ability to set priorities and make channel decisions independently.
• Strong personal interest in sustainability, environmental advocacy, and ending food waste.

Responsibilities

• Develop and execute full-funnel, multi-channel demand generation campaigns across email, webinars, paid media, content syndication, social, and events.
• Develop and promote gated content such as whitepapers, ROI calculators, and industry reports.
• Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts.
• Build, test, and optimize email nurture campaigns and lead scoring models.
• Identify funnel bottlenecks and improve lead-to-opportunity conversion rates.
• Own leanpath.com conversion performance, including landing pages, forms, calls to action, and conversion paths.
• Monitor site and form performance, diagnose drop-offs, and run layout, offer, and copy tests.
• Maintain and update web content in WordPress and HubSpot.
• Create landing pages, email copy, ad creative, blog posts, and social content.
• Use AI tools to accelerate content production while maintaining editorial quality and brand consistency.
• Own webinar promotion, registration, live production, and post-event follow-up.
• Collaborate on webinar topics and speaker recruitment with Marketing, Sales, and subject matter experts.
• Translate technical and customer material into campaign-ready assets with Product Marketing and internal experts.
• Manage Leanpath’s organic social presence and engage with customer, partner, and industry content.
• Meet regularly with Sales to gather feedback on lead quality, campaign resonance, and market trends.
• Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing.
• Equip Sales with campaign and lead context at handoff.
• Maintain data integrity across HubSpot and Salesforce.
• Track, analyze, and report on pipeline health and demand generation KPIs including CPL, CAC, pipeline velocity, and marketing-influenced revenue.
• Create HubSpot/Salesforce dashboards for real-time campaign performance and ROI visibility.
• Use A/B testing and data-backed insights to continuously improve campaign strategies.

Skills

B2B Demand Generation

Multi-Channel Campaign Management

HubSpot Proficiency

Salesforce Experience

Account-Based Marketing

LinkedIn Campaign Manager

Google Ads

Content Creation

Data Analysis

A/B Testing

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Google Ads

WordPress

AI Tools

Job description

• Develop and execute full-funnel, multi-channel demand generation campaigns across email, webinars, paid media, content syndication, social, and events
• Develop and promote gated content such as whitepapers, ROI calculators, and industry reports
• Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts
• Build, test, and optimize email nurture campaigns and lead scoring models
• Identify funnel bottlenecks and improve lead-to-opportunity conversion rates
• Own leanpath.com conversion performance, including landing pages, forms, calls to action, and conversion paths
• Monitor site and form performance, diagnose drop-offs, and run layout, offer, and copy tests
• Maintain and update web content in WordPress and HubSpot
• Create landing pages, email copy, ad creative, blog posts, and social content
• Use AI tools to accelerate content production while maintaining editorial quality and brand consistency
• Own webinar promotion, registration, live production, and post-event follow-up
• Collaborate on webinar topics and speaker recruitment with Marketing, Sales, and subject matter experts
• Translate technical and customer material into campaign-ready assets with Product Marketing and internal experts
• Manage Leanpath’s organic social presence and engage with customer, partner, and industry content
• Meet regularly with Sales to gather feedback on lead quality, campaign resonance, and market trends
• Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing
• Equip Sales with campaign and lead context at handoff
• Maintain data integrity across HubSpot and Salesforce
• Track, analyze, and report on pipeline health and demand generation KPIs including CPL, CAC, pipeline velocity, and marketing-influenced revenue
• Create HubSpot/Salesforce dashboards for real-time campaign performance and ROI visibility
• Use A/B testing and data-backed insights to continuously improve campaign strategies

Requirements

• At least 5 years of experience in B2B demand generation, growth marketing, or campaign management
• Experience preferably within the SaaS or hardware space
• Proven success executing multi-channel campaigns that resulted in pipeline growth and revenue
• Hands-on experience with LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing
• Experience managing paid media budgets, channel allocation, monthly pacing, and return reporting
• Deep proficiency in marketing automation platforms, preferably HubSpot
• Proficiency with CRM systems, especially Salesforce
• Experience with Account-Based Marketing strategies; RollWorks preferred
• Strong analytical skills, complex data interpretation, customer journey mapping, and metrics-driven strategy
• Strong writing skills for campaign copy, blog content, and email production
• Demonstrated fluency using AI tools to increase output while maintaining quality
• Experience as the sole or primary demand generation resource on a small team
• Ability to set priorities and make channel decisions independently
• Strong personal interest in sustainability, environmental advocacy, and ending food waste

Core Competencies

Demonstrates expertise in developing and executing multi-channel demand generation campaigns, utilizing marketing automation platforms like HubSpot and CRM systems such as Salesforce. Proficient in analyzing campaign performance metrics and optimizing strategies to drive pipeline growth and revenue.

Highest-signal resume keywords

• B2B Demand Generation
• Multi-Channel Campaign Management
• HubSpot Proficiency
• Salesforce Experience
• Account-Based Marketing

ATS Optimization Keywords

Hard Skills

• Campaign Management
• Email Marketing
• Lead Scoring Models
• Data Analysis
• Content Creation
• A/B Testing
• Metrics-Driven Strategy
• Customer Journey Mapping
• Paid Media Management
• Webinar Production

Soft Skills

• Strong Writing Skills
• Analytical Skills
• Independent Decision-Making
• Collaboration
• Prioritization

Industry Keywords

• SaaS
• Foodservice
• Hospitality
• Demand Generation KPIs
• Environmental Advocacy

Tools & Technologies

• HubSpot
• Salesforce
• LinkedIn Campaign Manager
• Google Ads
• WordPress
• AI Tools