Digital Marketing Manager

True Talent Group; BLOOMINGTON (MN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

True Talent Group in the Twin Cities area seeks a Digital Marketing Manager to own the organization’s digital marketing strategy across the full customer lifecycle—from acquisition through engagement and retention. You’ll translate business objectives into high-performing digital campaigns using HubSpot, paid media, analytics, and marketing automation to drive pipeline growth.

This hybrid role offers collaboration with Marketing leadership and cross-functional teams to optimize campaigns and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 8–10 years of progressive digital marketing experience
• Extensive experience with HubSpot Marketing Hub or comparable marketing automation platforms
• Experience managing integrated marketing campaigns and paid media programs
• Experience leading cross-functional digital marketing initiatives

Responsibilities

• Own digital marketing strategy across the full customer lifecycle—from acquisition through engagement and retention
• Translate business objectives into high-performing digital campaigns using HubSpot, paid media, analytics, and marketing automation
• Plan and orchestrate integrated campaigns across email, paid media, web, social, and partner channels
• Build reporting dashboards, measure attribution, and optimize campaign performance
• Drive website conversion optimization, landing page strategy, and customer journey improvements
• Lead experimentation through A/B testing and continuous optimization initiatives
• Partner with internal stakeholders to prioritize campaigns and improve marketing effectiveness
• Provide direction to Digital Marketing and Social Media team members while ensuring successful campaign execution

Skills

Digital marketing strategy

HubSpot workflows

Campaign architecture

Paid media management

Analytics & reporting

Cross-functional leadership

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot Marketing Hub

Google Ads

LinkedIn Ads

Meta Ads

Job description

True Talent Group® (www.truetalentgroup.com) connects talent and clients with a true fit.

We're on the search for a Digital Marketing Manager to join our member-driven client that's transforming how home service businesses grow and succeed. This is a hybrid, contract to hire or full time opportunity based in the Twin Cities, offering three days in the office and two days remote.

If you're passionate about building data-driven marketing strategies, optimizing digital performance, and leading integrated campaigns that drive measurable business growth, this could be the perfect opportunity. Is it you?

THE ROLE

As the Digital Marketing Manager, you'll own the organization's digital marketing strategy across the full customer lifecycle—from acquisition through engagement and retention. Working closely with Marketing leadership and cross-functional teams, you'll translate business objectives into high-performing digital campaigns while leveraging HubSpot, paid media, analytics, and marketing automation to drive pipeline growth.

This role is ideal for a strategic marketer who enjoys balancing big-picture planning with performance optimization and leading digital initiatives that deliver measurable business impact.

WHAT YOU'LL DO

You'll lead digital marketing initiatives that fuel business growth by:

• Developing and executing digital marketing and lifecycle strategies aligned with business goals
• Owning campaign architecture, segmentation, and marketing automation within HubSpot
• Planning and orchestrating integrated campaigns across email, paid media, web, social, and partner channels
• Managing paid media strategy across Google, LinkedIn, Meta, and industry partners
• Building reporting dashboards, measuring attribution, and optimizing campaign performance through analytics
• Driving website conversion optimization, landing page strategy, and customer journey improvements
• Leading experimentation through A/B testing and continuous optimization initiatives
• Partnering with internal stakeholders to prioritize campaigns and improve marketing effectiveness
• Providing direction to Digital Marketing and Social Media team members while ensuring successful campaign execution

THE QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 8–10 years of progressive digital marketing experience
• Extensive experience with HubSpot Marketing Hub or comparable marketing automation platforms
• Experience managing integrated marketing campaigns and paid media programs
• Experience leading cross-functional digital marketing initiatives

Skills & Expertise

• Deep knowledge of digital marketing strategy and customer lifecycle marketing
• Expertise in HubSpot workflows, segmentation, lifecycle management, and campaign architecture
• Strong experience managing Google, LinkedIn, Meta, and other paid media channels
• Advanced knowledge of marketing attribution, analytics, conversion optimization, and ROI measurement
• Experience developing dashboards and translating data into actionable business insights
• Strong project management, communication, and leadership skills
• Ability to balance strategic planning with hands-on execution in a fast-paced environment

Preferred Qualifications

• Experience leading digital marketing teams or directing cross-functional resources
• Strong understanding of CRM integration and marketing technology ecosystems
• Experience developing experimentation roadmaps and A/B testing strategies
• Background optimizing website experiences and conversion funnels
• Experience managing budgets and media buying across multiple channels

About True Talent Group

At True Talent Group, we excel at connecting top talent with ideal positions. Specializing in marketing, creative, and digital roles in the Twin Cities, we're dedicated to finding the perfect fit for both candidates and clients.

We're always on the search for highly skilled individuals who thrive in fast-paced environments. People who team with True Talent Group are excellent communicators, self-directed, innately curious, masters of their craft, and committed to continuous learning and growth.