Digital Marketing Lead, Racket Sports

Dunlop Sports Americas

Greer (SC)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Dunlop Sports Americas is seeking a hands-on Digital Marketing Manager for Racket Sports in North America. You will lead annual digital marketing strategy, plan integrated campaigns across email, SMS, paid media, web, and CRM, and drive customer acquisition and retention to fuel growth.

You will collaborate with the Director of Marketing and cross‑functional teams, manage budgets, measure performance, and mentor the Marketing & Communications Coordinator while delivering engaging brand

Qualifications

Bachelor's Degree in Marketing, Business, Communications, or related field.
5+ years of progressive digital marketing experience.
2+ years of experience leading projects, agencies, or team members.
Experience in sporting goods, consumer products, retail, or lifestyle brands.
Experience supporting both B2C and B2B marketing initiatives.
Experience developing, managing, and optimizing digital marketing programs across multiple channels.

Responsibilities

Lead the development and deployment of integrated digital marketing campaigns across relevant channels.
Coordinate digital support for product launches, sponsorship activations, athlete and influencer programs, retail promotions, dealer communications, and brand initiatives.
Ensure consistent brand messaging, creative execution, and customer experience across digital touchpoints.
Collaborate with global marketing teams to localize and deploy global campaign assets.
Establish and monitor key performance indicators across digital marketing channels and programs.
Analyze website, email, SMS, social media, paid media, customer acquisition, retention, and marketing-attributed revenue performance.