Digital Marketing Lead: Growth, Analytics & Partnerships

Action-Day-Schools; San Jose (CA); On-site; USD 90,000 - 98,000; Full time

Benefits offered by this job

Vacation & paid holidays

Medical, dental & vision insurance

401k

FSA

Job summary

Action Day Schools in the Bay Area seeks a Digital Marketing Specialist to join our close-knit marketing team at the West San Jose corporate office. This full-time, on-site role combines strategy, analytics, vendor management, and hands-on execution.

You will lead digital advertising, SEO, emails, and social media, manage agencies, and help grow enrollment and family engagement. The ideal candidate has 3–5+ years in digital marketing and a bachelor’s degree in a related field, with strong

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field.
• 3-5+ years of digital marketing experience.
• Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics.
• Experience managing marketing agencies, vendors, or outside partners.
• Ability to translate marketing data into actionable recommendations.
• Strong project management, organization and follow-through.
• Excellent written and verbal communication skills.
• Proactive and collaborative mindset with cross-functional teams.
• Comfort with moving between strategy and hands-on execution.
• Experience with Google Analytics, Google Tag Manager, WordPress or comparable platforms is a plus.

Responsibilities

• Manage relationships with the digital advertising agency and marketing vendors to keep projects on track.
• Review digital advertising performance across Google, Meta, and other channels and optimize.
• Coordinate with Yelp, Niche, PrivateSchools.com, Bay Area Parent, and others for partnerships.
• Support SEO strategy, website optimization, and content development with the SEO agency.
• Create and coordinate digital content including emails, website copy, and blog posts.
• Oversee social media strategy and assist with content creation and posting.
• Track and report on marketing metrics and campaign performance.
• Analyze marketing spend and opportunities to maximize ROI.
• Manage marketing projects from planning to delivery with internal and external partners.
• Identify new marketing opportunities to boost awareness, engagement, and enrollment.
• Provide hands-on support and lead initiatives as needed.

Skills

Digital marketing experience

Agency relations

Data interpretation

Project management

Written communication

Verbal communication

Collaborative mindset

Strategic thinking

Detail oriented

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Business, or related field

Tools

Google Analytics

Google Tag Manager

WordPress

Job description

Action Day Schools in the Bay Area seeks a Digital Marketing Specialist to join our close-knit marketing team at the West San Jose corporate office. This full-time, on-site role combines strategy, analytics, vendor management, and hands-on execution.

You will lead digital advertising, SEO, emails, and social media, manage agencies, and help grow enrollment and family engagement. The ideal candidate has 3–5+ years in digital marketing and a bachelor’s degree in a related field, with strong