Digital Marketing Lead for Arts & Ticket Growth

Blumenthal Performing A

Charlotte (NC)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Paid vacation

Wellness stipend

Complimentary tickets

Vision and dental insurance

3% employer match

Job summary

Blumenthal Arts seeks a Digital Marketing Manager to lead our digital efforts across paid media, email, and website optimization. You will drive ticket sales, grow audiences, and improve performance with data-driven strategies.

You will oversee agency relationships, manage analytics, and collaborate with Marketing, Ticketing, and Revenue teams to ensure cohesive campaigns and measurable ROAS. Evening/weekend availability may be required for events.

Qualifications

Bachelor's degree in Marketing or related field and 5+ years in digital marketing.
Experience leading integrated digital campaigns that drive ticket sales and revenue growth.
Experience managing website development and optimization projects.
Experience overseeing digital marketing agencies, vendors and partnerships.
Strong knowledge of CRM, email marketing, segmentation, and marketing automation.

Responsibilities

Oversee digital campaigns across paid media, email, and website to maximize ticket sales.
Lead website development, SEO, e-commerce integration, and accessibility improvements.
Manage agency and vendor relationships and ensure project deliverables.
Analyze performance data and optimize campaigns for ROAS and conversions.
Collaborate with Marketing, Ticketing, and Revenue teams on strategy and execution.