Digital Marketing Lead - Data-Driven Campaigns & HubSpot

Zipie; Lexington (KY); On-site; USD 60,000 - 90,000; Full time

Job summary

Zipie is seeking a Digital Marketing Manager in Lexington, KY to lead a digital team and drive data-driven campaigns that deliver measurable results for clients. You will oversee paid media, HubSpot integration, and cross-department collaboration to ensure transparent, accountable marketing execution.

The role emphasizes client-facing communication, strategic planning, and ongoing optimization to achieve growth for Zipie’s clients while staying current with industry trends and tools.

Qualifications

• Minimum 3 years of digital marketing experience.
• Strong communication skills with clients.
• Knowledge in SEO, SEM, PPC, social, content, inbound, email, programmatic and performance marketing.
• Understand key measurement tools for digital marketing.
• Experience building and optimizing digital campaigns.
• Ability explain complex concepts to clients and coworkers.
• Positive attitude, curiosity, and growth mindset.
• Self-motivated with deadline discipline.

Responsibilities

• Lead and manage digital team, including staff leadership and budget management.
• Execute on the agency's vision of transparency, accountability, curiosity and service.
• Collaborate with Zipie team and clients to create and maintain digital marketing campaigns delivering results.
• Plan, create, and execute digital marketing strategies.
• Set up and manage campaigns for new and existing clients.
• Audit clients' existing digital marketing strategies.
• Build and manage campaigns in HubSpot.
• Run split tests of ad concepts and optimize accordingly.
• Prepare insightful reports showing campaign impact to teams and clients.
• Coordinate with internal creative, account, and leadership teams.
• Stay current with emerging software, platforms, and tactics to innovate.
• Refine and define digital marketing practices and processes.

Skills

Digital marketing

Client communication

Campaign management

SEO/SEM

Analytics

HubSpot

Tools

HubSpot

Google Ads

Facebook Ads

Google Analytics

Job description

Zipie is seeking a Digital Marketing Manager in Lexington, KY to lead a digital team and drive data-driven campaigns that deliver measurable results for clients. You will oversee paid media, HubSpot integration, and cross-department collaboration to ensure transparent, accountable marketing execution.

The role emphasizes client-facing communication, strategic planning, and ongoing optimization to achieve growth for Zipie’s clients while staying current with industry trends and tools.